Skip to content
Toggle menu
SportsTravel SportsTravel

Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events

Primary Menu
  • News
    • Hosts & Suppliers
    • Recently Awarded
    • Sports Organizations
    • Sports Venues
    • Sponsors & Media
  • IN DEPTH
    • Editor’s Picks
    • On Assignment
    • Perspectives
    • Technology in Sports
  • Podcasts
  • Sports
    • CATEGORY
      • Amateur Sports
      • Youth Sports
      • Collegiate Sports
      • Professional Sports
      • Olympic Sports
      • Paralympic Sports
      • National Governing Body
      • Adaptive Sports
      • Sustainability
      • Water Sports
      • Winter Sports
      • Women’s Sports
    • INDIVIDUAL SPORTS
      • Baseball
      • Basketball
      • Bowling
      • Cycling
      • Football
      • Golf
      • Gymnastics
      • Hockey
      • Lacrosse
      • Motorsports
      • Pickleball
      • Rugby
      • Running
      • Soccer
      • Softball
      • Swimming
      • Tennis
      • Track & Field
      • Triathlon
      • Volleyball
      • Wrestling
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
    • Submission Form
      • About Bid Bowl
    • Destination Spotlight
    • Destination Guides
    • Downloadable Guides
    • Venue Guides
    • Media Kit
      • Media Kit
      • 2023 Editorial Calendar
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • TEAMS Europe
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Home > Perspectives > Cleaning is a Whole New Ballgame

Cleaning is a Whole New Ballgame

How venues can get back to sports — safely

Posted On : May 6, 2021 By Jason Smith and David Kraitzick
CleanWellBravesA

Sports fans may be ready to return, but managing venues and events through and beyond COVID-19 remains a new ballgame. The biggest challenges facing venues revolve around protecting players and spectators, cleaning what you can’t see and reassuring stakeholders. Below are some pandemic-proven best practices to boost returns — and revenues.

Protecting Athletes, Coaches and Staff

Without healthy players, there is no game, no fans and no revenue. And because athletes practically live where they play, locker rooms, weight rooms, meeting rooms, dining rooms and competition areas must maintain the highest levels of cleanliness. First, ensure disinfection products are approved by the Centers for Disease Control and Prevention to protect against COVID-19 — very few are “List N” certified such as Monofoil, a hospital-grade cleaner that eliminates nearly every biohazard a player could encounter. Ideally, products should provide protection beyond initial contact. Look for options that offer protection ranging from 48 hours to 60 days after application. In addition to cleaning high-touch surfaces, use products to disinfect laundry and the playing surfaces themselves.

Protecting Fans

Reducing the risk of exposure to COVID-19 by cleaning and disinfection is an important part of reopening public spaces. Fans are eager to cheer on their favorite teams and players in person. Yet they want reassurance that facilities are safe for return.

Comprehensive, facility-wide precautions must address every aspect of public areas and scientists recommend a layered approach: Start with intensive cleaning, then disinfect. Or go for the one-two punch: Apply a dual-purpose solution with electrostatic sprayers. If treatments are effective for 30 days or more at a time, all the better. Next, check air quality and consider any extra precautions needed to reassure fans depending on the nuances of the event and/or facility.

For example, Super Bowl LV provided kits of hand sanitizers and masks for players and fans to reduce the possibility of a super-spreader event that could have influenced venues re-opening for every sport or event in 2021.

Breathing Easier

According to the CDC’s latest guidance, COVID-19 spreads more commonly through air particles than surfaces. What good are safety measures and disinfection protocols if heating, ventilation and air conditioning systems move contaminated air through fields of play, sidelines, locker rooms, offices, bathrooms, concourses, concessions, luxury suites and other spaces? Arenas considering multi-million-dollar upgrades or installing new systems should weigh the benefits and limitations.

Nearly every technology available now is based on pre-COVID research and development. And much like drones, units with ultraviolet lighting kill bacteria within range but leave hard-to-reach areas unclean. Options using nanotechnology to disinfect air are the most cost effective and comprehensive. These treatments can provide 30 days of purified air at a fraction of the cost of upfitting or replacing HVAC units.

Minding the Message

Too often, facilities overlook or ignore one of the greatest benefits of disinfection measures — communicating the stadium is a safe place for players to play and fans to attend. Leverage every opportunity to tell internal and external audiences about the extensive measures taken to protect them.

Educate facility staff, teams and athletes. Display “Certified Safe” badges in all protected areas. Place branded hand sanitizing stations in key areas to echo the facility’s support for healthy practices. Let fans see uniformed attendants regularly disinfecting high touchpoint areas as an effective, nonverbal way to instill confidence.

Major League Baseball’s Atlanta Braves produced a short video about its precautions that the team shares online, across social media and in-park before each game. Signage throughout Truist Park also touts safety measures.

Beyond implementing layers of protection at indoor and outdoor facilities and communicating safety practices, University of Georgia Director of Athletics Josh Brooks looks to empower staff, student-athletes and fans. Ideas such as developing Bulldog-branded kits with hand sanitizer, masks, gloves and disinfecting spray can help protect against COIVD-19 as well as flu, colds, strep, stomach virus and more.

“It’s about doing the best job possible to keep Bulldog Nation safe and healthy — together — and not just through COVID,” he said.

Improving the bottom line

How arenas fare in reopening and maintaining safe settings influences far more than an organization’s bottom line. What can businesses learn to navigate office reopenings and create healthier spaces? Which practices benefit fans beyond a ballpark? In more ways than one, the world is watching sports!


Jason Smith, left, and David Kraitzick are founding partners of CleanWell Services, which provides disinfection and sanitation to keep hospitals, sports venues, universities, commercial buildings, restaurants and disaster-relief hubs safe and protected. 

Share this:

  • Twitter
  • Facebook
  • Print
  • LinkedIn
  • Reddit
  • Email
Posted in: Perspectives

Post navigation

Downtown Spokane Stadium Approved; USL Expansion Team on Its Way
Wilmington Sports Complex Gets Naming Rights Sponsor

Follow us on Twitter

SportsTravel Follow

Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events. Producers of the TEAMS Conference & Expo.

SportsTravel
sportstravel SportsTravel @sportstravel ·
3 Feb

The @usta has announced that Coco Gauff and the United States @BJKCup Team will play at the Delray Beach Tennis Center April 14–15 in a 2023 match against Austria. @pbsportsfl
https://www.sportstravelmagazine.com/billie-jean-king-cup-tie-heading-to-palm-beaches/

Reply on Twitter 1621651227879825408 Retweet on Twitter 1621651227879825408 Like on Twitter 1621651227879825408 1 Twitter 1621651227879825408
sportstravel SportsTravel @sportstravel ·
3 Feb

The @PGA has announced that Dancing Rabbit Golf Club at @PRRofficial in Philadelphia, Mississippi, will host the 2023 PGA University Championship, set for November 13–15.
https://www.sportstravelmagazine.com/2023-pga-university-championship-headed-to-mississippi/

Reply on Twitter 1621627267234529280 Retweet on Twitter 1621627267234529280 Like on Twitter 1621627267234529280 2 Twitter 1621627267234529280
sportstravel SportsTravel @sportstravel ·
3 Feb

.@GSOB_Sports is exploring the possibility of a $6 million, 38,000-square-foot building at the city’s Sportsplex for sports and community events. The venue would accommodate several courts for volleyball, basketball or pickleball.
https://www.sportstravelmagazine.com/gulf-shores-explores-new-6-million-building/

Reply on Twitter 1621606559905353728 Retweet on Twitter 1621606559905353728 Like on Twitter 1621606559905353728 Twitter 1621606559905353728
sportstravel SportsTravel @sportstravel ·
3 Feb

The Danish capital of Copenhagen will host the 2024 @FIBA 3×3 Europe Cup Qualifier and @FIBA3x3 Europe Cup in 2025, complete with an urban festival with street activities.
https://www.sportstravelmagazine.com/copenhagen-to-host-two-fiba-europe-cup-events/

Reply on Twitter 1621595821182705667 Retweet on Twitter 1621595821182705667 Like on Twitter 1621595821182705667 Twitter 1621595821182705667
Load More

sportstravel

Pro Bowl Games 2023 #probowl #football #flagfootb Pro Bowl Games 2023

#probowl #football #flagfootball #lasvegas @allegiantstadium @vegas @nfl #fans
There's so much to discover at the new Virginia Be There's so much to discover at the new Virginia Beach Sports Center! 285,000 square feet of convertible space can accommodate 12 basketball courts, 24 volleyball courts, nine field hockey courts, and a 200-meter hydraulically banked track—and it can hold up to 5,000 spectators to watch the action.
SportsTravel is on location in Philadelphia for th SportsTravel is on location in Philadelphia for the @unitedsoccercoaches Convention that starts tomorrow and lasts throughout the week. We’re looking forward to the next few days of connecting with friends old and new on location.
CES 2023 is going strong in Las Vegas. CES 2023 is going strong in Las Vegas.
Virginia Beach may be famous for its gorgeous outd Virginia Beach may be famous for its gorgeous outdoor spaces, but the city’s newest sports facility makes it a pleasure to be indoors. The @vbsportscenter is your premier sports facility in Virginia Beach, offering high-quality basketball, volleyball, field hockey, track & field facilities, and plenty of room for your team to shine. Find out more at https://vbsportscenter.com
Michigan won’t go away. What an instant classic. Michigan won’t go away. What an instant classic.
The TCU faithful have had a lot to cheer about in The TCU faithful have had a lot to cheer about in the first half.
The College Football Playoff kicks off with the fi The College Football Playoff kicks off with the first semifinal between TCU and Michigan at the Fiesta Bowl in Glendale, Arizona.
Some sights and sounds from the Rivalry Series gam Some sights and sounds from the Rivalry Series game between Team USA and Team Canada on December 15.
Hilary Knight tied the game for Team USA in the th Hilary Knight tied the game for Team USA in the third period of a Rivalry Series game with Team Canada on December 15.
Michelle Lupo, the business development manager fo Michelle Lupo, the business development manager for the @northstarmeets Sports Division, moderated a session today at the Illinois Governor’s Conference on Travel & Tourism, featuring Kara Bachman from the Chicago Sports Commission, Curtis Francois from World Wide Technology Raceway and John Groh from the Rockford Area CVB. Thank you for the opportunity to talk about sports-related travel!

@chisportscomm @wwtraceway @gorockford #travel #tourism #sportstravel #sportsbiz #sportsbusiness
The Amazing Thailand Marathon Bangkok kicks off wi The Amazing Thailand Marathon Bangkok kicks off with a 2 a.m. start Sunday to give runners the best conditions possible across the city. The Expo is taking place at Royal Paragon Hall, where runners can pick up their bibs and prepare for the race.

#marathon #running #sportsevents #sportstourism #sportstravel @tourismthailand
Thank you to @worldathletics and Mass Participatio Thank you to @worldathletics and Mass Participation World for the chance for SportsTravel Executive Editor and Publisher Jason Gewirtz to present the latest data on sports-related travel to delegates at the World Athletics Global Running Conference in Bangkok. Friday’s schedule also included remarks from the prime minister of Thailand and the country’s sports and tourism minister, who emphasized the importance of sports events to the nation’s economy and quality of life.

#athletics #thailand #bangkok #running #sportstravel #sportstourim @tourismthailand
Love high speed sports? We are at the @ibsfsliding Love high speed sports? We are at the @ibsfsliding World Cup event in Park City at @utaholympicpark this weekend. Friday morning’s action was the women’s monobob event, won by American Kaillie Humphries. Scroll through to see the #bobsled in action at full speed, then slow motion, and hear from Humphries after her win.
SportsTravel is in Bangkok, Thailand, this week mo SportsTravel is in Bangkok, Thailand, this week moderating sessions and presenting on sports-related travel at the @worldathletics Global Running Conference, including an opening day session on government relations in sports events featuring @sport_singapore, Portas Consulting, @laliga and @houstonsports_janis from the @hc_hsa who appeared virtually from Doha where she is attending the World Cup.
#sportstourism #sportstravel #mpw22 #wagrc
Winner buys dinner! When you bring your sports eve Winner buys dinner! When you bring your sports event to World Equestrian Center – Ocala, you can refuel with something heavenly from seven different on-site restaurants. From pub burgers and #taco salads to fine dining, WEC has a #winning option for everyone.
Twickenham Stadium in London is the largest rugby Twickenham Stadium in London is the largest rugby union stadium in the world, seating 82,000. The home of England Rugby, it is owned and operated by the Rugby Football Union and hosts events year round. 

#rugby #rugbyunion #twickenham @twickenhamstadium
Black in a sea of orange: the courage of the oppos Black in a sea of orange: the courage of the opposing fans.

@raiders @broncos @nfl #fans #raiderfans #broncofans @empowerfieldatmilehigh
One of the NFL’s best traditions is the @broncos One of the NFL’s best traditions is the @broncosthunderstorm skydivers who jump into Empower Field at Mile High before every @broncos game.
Beer and alcohol sales may be banned at the World Beer and alcohol sales may be banned at the World Cup, but in the @nfl, there are more than enough in-stadium options, including the many available at Empower Field at Mile High, home of the @broncos. 

#worldcup #2022worldcup #broncos #beer #drinks #sportsevents
Load More... Follow on Instagram

Recent Posts

  • Toronto Maple Leafs to Host 2024 Honda NHL All-Star Weekend
  • Billie Jean King Cup Heading to Palm Beaches
  • 2023 PGA University Championship Headed to Mississippi
  • Gulf Shores Explores New $6 Million Building at Sportsplex
  • Copenhagen to Host Two FIBA Europe Cup Events
  • Paris 2024 Olympic Torch Relay to Begin in Marseille
  • Australia, New Zealand ‘Disappointed’ by Women’s World Cup Saudi Sponsorship
  • IOC Details Russia Stance for Olympics as Ukraine Threatens Boycott
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Editorial Calendar
  • SportsTravel Foundation
  • Supplied Content
  • Privacy
  • Terms

NORTHSTAR TRAVEL MEDIA SITES

  • Northstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Meetings & Conventions China
  • Successful Meetings
  • Incentive
  • Meeting News
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2023 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
scroll to top