Detroit Pistons Opening Courtside Club at Little Caesars Arena

The Detroit Pistons will take club seating to a new level with a club experience behind the baseline of one of the baskets during games at Little Caesars Arena starting in mid-October when the 2021—2022 NBA season tips off.

The Cure Insurance Courtside Club will be located behind the visitor’s baseline at Little Caesars Arena and will offer “an exclusive floor level experience for courtside seat ticket holders” with a bar that offers select liquors, a house beer and an appetizer-style menu.

The club will be open to people with courtside seats and will also be open during Pistons networking and brand-partner events. Cure is a New Jersey-based auto insurance company.

“The Cure Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience,” said Brenden Mallette, senior vice president of corporate partnerships and engagement for the Pistons. “As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit basketball.”