Experience Kissimmee Extends Partnership With Jacksonville Jaguars

Experience Kissimmee and the NFL’s Jacksonville Jaguars have extended its partnership with Experience Kissimmee as the official travel destination of the team.

Experience Kissimmee launched new annual benefits domestically with the team this season and continued their support for the UK player tour throughout Bristol, Manchester and Dublin in June. In addition to the UK tour, Experience Kissimmee will have visibility at TIAA Bank Field this season with onsite signage and will create custom branded Jaguars content for the destination.

“With North Florida being a target for domestic tourism to Kissimmee, we will focus on strategic advertising within the Jaguars territory and the extended reaches of southern Georgia,” said Jessica Beers, Executive Director of Strategic Partnerships at Experience Kissimmee. “In addition to activations in the UK, we will remain visible at games and special events at EverBank Stadium throughout the regular season.”

Experience Kissimmee will join the team at Wembley Stadium with an elevated activation for fans to participate in when the Jaguars play the New England Patriots on October 20 at the venue. The Jaguars will also play on October 13 in London at Tottenham Hotspur Stadium against the Chicago Bears, the second season in a row the Jaguars play two games in the English capital.

The partnership extension is the latest for Experience Kissimmee in the UK market on the heels of announcements with Premier League side Brighton & Hove Albion and the Netball Super League, England Netball and The Vitality Roses. The bureau in 2022 had a partnership with the NFL UK to be the official travel destination of the NFL in the UK.