Greg Mount, Red Lion
Greg Mount

Red Lion Hotels Corporation has appointed Greg Mount president and chief executive officer, effective January 27. Mount will succeed James Evans, who has served as interim president and chief executive officer since August 2013. Evans will remain a member of the company’s board of directors and will work closely with Mount during the transition.

Mount brings more than 25 years of experience to Red Lion. Prior to joining the company, he served as president of Richfield Hospitality, Sceptre Hospitality and Richfield Hospitality China, where he executed a number of strategic deals including the acquisition and merger of Whiteboards Labs into Sceptre Hospitality. Previously, he held senior roles at Sage Hospitality, as well as Starwood Hotels & Resorts Worldwide, where he led the full-service division responsible for developing franchises and management contracts for the Westin, Sheraton, Four Points by Sheraton, Le Meridien, and Luxury Collection brands in the United States, Canada and the Caribbean. Before joining Starwood, Mount held senior operating positions at Interstate Hotels Corporation and Marriott International Hotels, working his way up through a number of hotel and regional management positions before moving into development.

“Greg has a proven track record of successfully increasing the brand value, visibility and geographic footprint of a number of hotel chains, and we are confident that he is the right leader to grow Red Lion,” said Mel Keating, chairman of the board. “Greg’s expertise will allow him to continue and accelerate the multi-pronged go-forward strategy focused on refining our owned hotel portfolio, increasing our franchising footprint and pursuing development opportunities in major Western U.S. markets.”

Mount said he was excited about the opportunity. “As Red Lion enters its next stage of growth, we are well positioned to expand franchising and development in our core markets while providing guests with the best locally-inspired experience possible,” he said. “I look forward to working closely with the board, senior leadership team and Red Lion’s dedicated and hard-working employees to drive improved operating results and create significant value for all of our shareholders.”