Hexagon Cup, 54 and FIP Partner to Create Hexagon World Series for Padel

The Hexagon Cup, the team-based padel tournament established in 2024, has announced a milestone strategic alliance with global sport and entertainment agency 54 and the game’s governing body, the International Padel Federation (FIP).

Under the agreement, 54, which was behind the creation of LIV Golf, will invest in and partner with Hexagon Cup to deliver the project into its next phase, creating a new global team circuit called the Hexagon World Series. It will become the first team padel series to be delivered under the governance of FIP and it will be fully integrated into the federative padel pyramid.

Positioned as the sport’s official global team circuit, the Hexagon World Series will expand the initial team-based format of the Hexagon Cup into a series model, adding multiple events per year across new international locations. The expansion will open fresh commercial opportunities for fans, players and partners, while strengthening the overall FIP ecosystem and the sport’s bid to be part of the Olympic Summer Games alongside existing tours and FIP’s governance.

The new circuit will complement Premier Padel, FIP’s flagship professional tour for individual pairs, and it is designed to elevate padel to a new level.

Together, Premier Padel and the Hexagon World Series will form the global professional circuit for elite players: one tour for the world’s top pairs, and one new team-based competition, both under the governance of FIP.

Details of the new competition format, teams, calendar of events and global host cities will be unveiled in 2026.

International Financing Round

54’s investment marks the closing of an international financing round for Hexagon Cup, which has been backed by a group of global investors. The group includes PadelPark India, Padel Hub (UK), Epic Padel (USA), investment funds and platforms such as Players Fund (UK) and LinkinFirm (Brazil), alongside other strategic partners from Mexico, Spain, the United States and the Middle East.

“This partnership marks a new chapter in the history of padel,” said Hexagon Cup Founder Enrique Buenaventura. “Together with 54, FIP and the support of, and fantastic relationship with Premier Padel, we will build the first truly global team circuit, expanding the vision of the Hexagon Cup and creating something never seen before in our sport. Our mission is to help grow padel worldwide, unlock new commercial opportunities, and contribute decisively to its Olympic journey.”

“FIP’s mission is to develop and grow Padel at every level of the pyramid – from grassroots and amateur participation to elite professional – all around the world,” said FIP President Luigi Carraro.

“The launch of Hexagon World Series – under the umbrella and governance of FIP and as part of our official international calendar, already including the Cupra FIP Tour and Premier Padel – further enhances, consolidates and stabilizes our ecosystem with the most prestigious competitions in the sport. Together, we will ensure padel continues to grow with the professionalism, global visibility and collaborative structure – working with all recognized stakeholders within padel and world sport – driving padel’s long-term success on an international scale.”

“Padel is one of the fastest growing sports globally, and we see an incredible opportunity to help accelerate its professionalisation and global reach, said Gary Davidson, group COO of 54. “Teaming up with Hexagon Cup and FIP to create the Hexagon World Series is a natural extension of our commitment to building the world’s most exciting sporting properties, molded through modern commercial structures and integrated into the existing ecosystem to deliver the best experiences for athletes and fans, and the best performance for partners and investors.”

Unique Experiences and Entertainment

Under the motto “For the Fans. For the Players. For the Game”, the Hexagon Cup sets out to create a unique experience that combines top-level sport and entertainment — on a par with the world’s greatest sporting events.

Earlier this year, the Alpine Hexagon Cup 2025 celebrated its second edition at the Madrid Arena including breaking attendance and global following records. Preparations are already underway for the third edition, which will take place from January 28 to February 1, 2026 at the Caja Mágica in Madrid, Spain.

The tournament features a new team format — expanded to eight teams in its second edition — bringing together many of the world’s most recognized professional padel players across men’s, women’s and Next Gen categories.

The players joined forces to compete in teams led by personalities such as Sergio Agüero and the Taktika Padel group led by Gabriel Pérez and Edu Conde; Eva Longoria, Pepe Bastón and Dani Homedes (ElevenEleven); the Rafa Nadal Academy; Pierre Gasly and Loïc Féry (10 Padel Alpine); Andy Murray, Anthony Joshua, Arran Yentob and Dani Vallverdú (AD/vantage Padel Team); Robert Lewandowski (RL9 Padel Team by CUPRA); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and the Hexagon Cup FANS (Hexagon Team).

The FIP manages an international calendar comprising its two circuits (Premier Padel and Cupra FIP Tour), as well as its team competitions (World Championships and continental events) for young and senior players. From January 2024, the governing body has also governed a single official unified international ranking for professional male and female players, counting the tournament points achieved in its two circuits.

Padel originates from Acapulco, Mexico, and the sport has soared in global popularity in recent years, fueled by new competitions and media coverage around the world.