Seabourn Signs Deal with IMG to Broadcast FIFA World Cup on Ocean Fleet

Luxury cruise line company Seabourn, a brand of Carnival Corporation and plc, has secured the rights from IMG to broadcast the 2026 FIFA World Cup live across its ocean fleet.

From June 11 through to July 19, 2026, guests aboard Seabourn’s three ocean ships will have the opportunity to watch all 104 matches of the tournament, hosted across Canada, Mexico and the United States, on Sport 24 Special Event Channels.

Whether guests on board are sailing across the world, they will be able to enjoy every moment of the sporting spectacle.

“Soccer is the most popular sport across the globe, and the FIFA World Cup is its pinnacle event,” said Seaborn President Mark Tamis. “We know how important it is for our guests to experience these matches live while traveling to extraordinary destinations on board our ships. This is just one more way we deliver unforgettable moments at sea, where the thrill of global sport meets the elegance of luxury travel.”

“The FIFA World Cup 26 represents a truly global celebration of sport, and we are pleased to support Seabourn in delivering an unforgettable viewing experience for fans on board,” said IMG Commercial Director Kate Garden. “Guests will be able to enjoy the atmosphere and excitement of the tournament as we bring the spirit of the stadiums to sea next summer.”

Sample Voyages During The Tournament

• Seven-Day Turkey & Greek Isle Gems – June 28 to July 4 on Seabourn Quest
• 14-Day Jewels of the British Isles – June 27 to July 11 on Seabourn Ovation
• 14-Day Alaska Glaciers, Fjords & Inside Passage – June 26 to July 10 on Seabourn Encore
• 21-Day Midsummer Magic: Icelandic & Norwegian Fjords – June 6 to June 27 on Seabourn Ovation.

Seabourn operates a suite of six ships, including two purpose-built expedition ships, namely Seabourn Venture that launched in 2022 and Seabourn Pursuit in 2023. Its ship offers partnerships with entertainers, dining, personal health and wellbeing, and dedicated speakers.

Meanwhile, IMG handles media rights management and sales, multi-channel content production and distribution, brand partnerships and more for federations and events including the NFL, the IOC, NHL and the English Premier League.