The Independence Bowl will have a new title sponsor starting with the 2020 game as Radiance Technologies has signed a five-year agreement.
The annual game is held in Shreveport, Louisiana, and will likely feature an annual matchup of either Army or BYU against a rotation of the Pac-12 Conference, American Athletic Conference or Conference USA. The 2020 edition will pit Army against a Pac-12 representative at Independence Stadium.
“Radiance is very excited about this partnership with the Independence Bowl,” said Radiance Technologies CEO Bill Bailey. “We have been looking for the right opportunity to increase our brand awareness nationally, and we have found it with this partnership. The bowl’s proximity to an Air Force major command and its tie-in with (Army) West Point are both very appealing and should increase awareness of Radiance with our two largest customers, the U.S. Army and Air Force.”
Established in 1999, Radiance Technologies has over 900 employees across the United States serving the Department of Defense, national intelligence community and other government agencies. The Independence Bowl is the 11th-oldest bowl game, having been held for 44 years. In the 2019 game, Louisiana Tech beat Miami (Florida) 14-0.
“The long-term partnership with Radiance Technologies is very exciting for the Independence Bowl, as it brings tremendous potential for the future as we embark on our 45th year,” said Independence Bowl Foundation Chairman Frank Auer. “It will allow the superior work Radiance Technologies is performing for our military, along with the top-quality events the bowl undertakes each year, to be highlighted to millions of people as we push forward together.”