Jason Sands Named Vice President of New Business Development for KemperSports Venues

Jason Sands will join the KemperSports team as vice president of new business development for KemperSports Venues, the company’s youth sports management division.

For the past eight years, Sands has served as executive director for the Fort Worth Sports Commission and vice president of sports for the Fort Worth CVB, helping bring to the community events that included the NCAA Women’s Gymnastics National Championship (2019–2025), NCAA Men’s Basketball Tournament (2022), USA Wrestling Olympic Team Trials (2021) and others.

In his new role role, Sands will lead new business opportunities for the KemperSports Venues division with 20 properties under management and four properties currently under development or renovation.

“I am thrilled to join the team at KemperSports,” said Sands. “Their reputation within the sports and hospitality industries is incredible and I’m excited to support the company’s explosive growth.”

Sands’ sports tourism business led to $770 million in estimated economic impact to the city of Fort Worth over his eight years. Prior to leading Fort Worth Sports Commission, he was the executive director of the Evansville (Indiana) Sports Corporation (2013-2017) and director of sports development for the South Shore Convention and Visitors Authority (2005–2013).

“Jason has led sports tourism organizations for more than 20 years,” said KemperSports Chief Executive Officer Steve Skinner. “His great understanding and relationships in the industry and passion for youth sports will make him a great fit for KemperSports Venues.”