Visit Winston-Salem in North Carolina has named Justin Parrillo as its new sports sales manager, responsible for booking recreational and amateur sports competitions and events.

Parrillo most recently served as athletics sales manager at High Point University in High Point, North Carolina. There, he implemented and developed a new ticket campaign and worked with the marketing department in creative development and promotional outreach. Parrillo previously worked at the Providence Warwick Convention and Visitors Bureau in Rhode Island, providing client service for large-scale sporting events.

“Justin has a solid understanding of sports marketing and client relationship management, which are valuable tools for this position,” said Richard Geiger, president of Visit-Winston Salem.

Parillo is a graduate of Lees-McRae College in Banner Elk, North Carolina, and was a scholarship athlete on the school’s Division I cycling team. He also spent volunteer hours with Tourism Cares Providence Ride for Reading, Collegiate Mountain Bike Nationals and the National Governors Association.