Latham Group Becomes Official Sponsor of USA Artistic Swimming

Part of Latham Group's mission is to promote water confidence and family engagement through swimming. (Courtesy of Latham Group)

Latham Group Inc. is now an official sponsor of USA Artistic Swimming, the national governing body for that Olympic sport.

Artistic swimming was formerly known as synchronized swimming before a rebranding in 2017.

Latham is the largest designer, manufacturer and marketer of in-ground residential swimming pools and pool accessories in North America, Australia and New Zealand.

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“Latham is proud to support USA Artistic Swimming because everything the sport represents mirrors our company’s mission and the inspiration behind our products,” said Sean Gadd, president and CEO of Latham. “These athletes embody the joy and possibility that pools and swimming bring to families and communities, and we’re honored to help champion their journey.”

The United States won at least one medal in the sport in four straight Olympic Summer Games dating back to 1984, including golds in women’s duet in 1984 and 1992 and in mixed team in 1996. But after not winning any medals in that sport in 2008, 2012, 2016 and 2020, the U.S. mixed team claimed silver at the Paris Games in 2024.

Latham plans to highlight the stories of USA Artistic Swimming athletes and how they first fell in love with swimming.

“At USA Artistic Swimming, we understand how early water confidence shapes everything from athletic ability to self-expression,” said Adam Andrasko, CEO of USA Artistic Swimming. “For many of our athletes, a backyard pool is where their journeys began – where they first put their faces in the water, learned to float and discovered the freedom that comes from feeling weightless. Latham’s support will help us to inspire the next generation to find delight and self-expression in the water.”

USA Artistic Swimming is seeking destination partners to host its national championship events, a portfolio of five premier competitions spanning youth, junior, college, elite and masters divisions.

Latham Group is celebrating its 70th anniversary this year. Gadd took over as CEO last month.