Levi Strauss & Co. is expected to present the Santa Clara Stadium Authority a proposal for a 20-year, $220 million naming-rights agreement for Levi’s Stadium.
The proposal would make the company an official sponsor of the San Francisco 49ers and feature interior and exterior branding of the new stadium.
“The 49ers have worn Levi’s jeans since the Gold Rush era. We are so honored to have the perfect partner for the premier outdoor sports and entertainment venue in the world, ” said San Francisco 49ers CEO Jed York.
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