Levy Completes The iLUKA Collective Acquisition

Venue partner and sports and entertainment provider Levy has announced the acquisition of international sports marketing agency The iLUKA Collective.

The strategic partnership will combine the two companies’ expertise in strategy, design and live event execution at a time when global demand for immersive brand experiences is accelerating.

By integrating iLUKA’s specialized expertise, Levy wants to position itself as an international leader, capable of delivering end-to-end solutions that bridge the gap between world-class events and venues.

Meanwhile, The iLUKA Collective sets out to simplify the complex environments of major global events through delivering strategic architectures, from brand experience and hospitality to bespoke digital platforms.

“This acquisition is a vital addition to Levy’s growing portfolio,” said Charlie Buck, chief commercial officer at Levy. “We now offer a comprehensive wraparound proposition, with Iluka broadening our expertise into the world of brand activation and major international events.

“The iLUKA Collective joins our portfolio of businesses dedicated to delivering world-class premium experiences to an international market, ensuring we remain the partner of choice for the world’s best sporting events and venues.“

“For decades, Jon Hillman and I have been at the forefront of crafting unique and unforgettable experiences for guests which drive business results for our clients, all whilst navigating the eternally complex operating environment of global events,” said Felicity Shankar, CEO of The iLUKA Collective. ““We are tremendously excited to join Levy, giving our global event clients access to unparalleled resources to meet the demands of the scale and scope of the upcoming global event calendar, whilst also deploying our specialist teams into new sporting arenas as part of the Levy Sport and Entertainment offering.”
The acquisition follows Levy’s appointment of Richard Thompson as chair at the end of 2025, as the company looks to accelerate its international expansion plans.