As North America readies for the 2026 World Cup, one area of the United States is continuing its year-round initiatives to bring the sport to more people.
The Federación Mexicana de Fútbol, Major League Soccer’s FC Dallas, NFL’s Dallas Cowboys and the Dallas Sports Commission have announced a four-year renewal of the 2019 partnership that will bring the Mexican Men’s National Team U.S. Tour back to North Texas annually through 2026.
“The last four years have shown just how successful international soccer is in North Texas,” said Monica Paul, executive director of the Dallas Sports Commission. “Our partnership with FMF and (Soccer United Marketing) SUM has had a tremendous impact on our community through initiatives, including the annual Copa Kin reading challenge for local schools. The results of these initiatives speak for themselves, cultivating a whole new generation of soccer fans.”
The original four-year agreement launched in 2019 brought the MexTour to Arlington’s AT&T Stadium on an annual basis. The MMNT have played 12 games at Cowboys’ stadium since 2009.
“This announcement is monumental for the Dallas Cowboys fan base, as many of our fans are also big fans of the Mexican National Team,” said Dallas Cowboys Owner, President and General Manager Jerry Jones. “The last four years have been incredible having Mexico play at AT&T Stadium – their home away from home – and we know that continuing this partnership only deepens our relationship not only with our fans in North Texas, but in Mexico as well.”
The agreement was facilitated by SUM, FMF’s U.S. partner and commercial representative. Besides the annual MexTour match, the Dallas events will include a MexTour Live concert and festival and the AT&T Futbol Fiesta prior to each match. One of the key elements of the partnership is the continuation of the Copa Kin reading program, which has contributed to local public-school students in the Dallas area reading close to 10 million minutes in the past four years.
“We are proud and enthusiastic about this renewal through which we can strengthen our ties with our fans in the United States, and particularly in Dallas,” said FMF President Yon de Luisa. “We thank the Dallas Cowboys, FC Dallas and the Dallas Sports Commission for their support in moving forward with this alliance.”