The Association of Surfing Professionals International has appointed Michael Lynch as its chief marketing and revenue officer. He will be responsible for managing all ASP marketing, communications and sponsorship activities.

“Michael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,” said Paul Speaker, ASP CEO.

Lynch brings more than 25 years of experience to the position, 17 of which were spent with Visa.

“As we implement the business-wide, fan-centric philosophy, our commercial and broadcast partners will find ASP has the right recipe for success and a compelling marketing and sales platform to build their business,” said Lynch