Rugby America’s Aspiration
The U.S. team sings the national anthem ahead of the 2019 Rugby World Cup Pool C game at Kobe Misaki Stadium against England in Kobe, Japan. The U.S. will host the 2031 Rugby World Cup for the first time in program history. (AP Photo/Aaron Favila, File)

A Decade of Big Events on Tap in United States

For the next decade, there may not be a season where a sports fan cannot enjoy a major international sporting event to travel to within the United States. This past summer alone saw World Athletics host the world track-and-field championships in the United States for the first time at the renovated Hayward Field in Eugene, […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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