Tag: Michael Lynch

APTOPIX Paris Olympics
The United States' Amarilees Bolorin, left, takes a selfie with a friend in front of the Eiffel Tower ahead of the 2024 Summer Olympics in Paris, France. (AP Photo/Natacha Pisarenko)
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Why the IOC Hopes Paris Revitalizes the Olympic Movement

PARIS — From the first steps upon landing, you see the logo. Whether black and white or in shades of pastels, from the airport to the train station, in shops and banners lining the streets with classic French architecture, signs of the Olympic Summer Games are unmistakable. Seldom at a store, boulangerie, bar or even […]

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Posted On : By : Matt Traub
Los Angeles 2024
Competitiors in the men's 5,000 meter event at the 1984 Olympic Summer Games in Los Angeles circle past the Olympic torch during the race on August 11, 1984. Los Angeles in 2028 will join London and Paris as the only three-time hosts of the Olympic Summer Games. (AP Photo, File)
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U.S. Olympic Movement Focuses on Paris, With Eye Toward LA28

Yes, the 2024 Olympic and Paralympic Summer Games are in Paris and yes, competition begins in less than a week and yes, there will be plenty of focus on the present. Yet within the U.S. Olympic movement, there is also a sense that this is just the preamble. Paris is a chance to re-light the […]

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Posted On : By : Matt Traub
Rugby America’s Aspiration
The U.S. team sings the national anthem ahead of the 2019 Rugby World Cup Pool C game at Kobe Misaki Stadium against England in Kobe, Japan. The U.S. will host the 2031 Rugby World Cup for the first time in program history. (AP Photo/Aaron Favila, File)
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A Decade of Big Events on Tap in United States

For the next decade, there may not be a season where a sports fan cannot enjoy a major international sporting event to travel to within the United States. This past summer alone saw World Athletics host the world track-and-field championships in the United States for the first time at the renovated Hayward Field in Eugene, […]

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Posted On : By : Matt Traub
Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)
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Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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Posted On : By : Matt Traub
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