Raffaella Paniè: Designing the Look of the 2026 Olympic and Paralympic Winter Games

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Raffaella Paniè is an Italian designer and creative director, serving as director of brand, identity, and look for the Olympic and Paralympic Winter Games in Milan-Cortina, Italy. She leads the design of the Games’ visual identity, including the emblem, pictograms, mascots and medals. Her work emphasizes a modern Italian spirit, sustainability, and community, showcasing Italy’s creativity on the global Olympic stage.

She joined the SportsTravel Podcast to discuss how the design process was developed for the Games, how many version of the Olympic torch and medals were designed before settling on the final design, where the design inspiration came from and if any design can ever be truly finished before being released to the world.

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