Red Carpet Experiences Acquires Ludus Tours

Red Carpet Experiences, in Austin, Texas, has acquired Ludus Tours, a San Diego-based sports travel business. Under the terms of the agreement, Ludus will fit under the umbrella of services offered by the company, which include ticket management, inventory control, hospitality services and brokering deals. Red Carpet Experiences—which currently focuses on the Masters, Kentucky Derby and the Super Bowl—made the move in order to strengthen its international portfolio of events.

“I have always admired Ludus—its corporate culture, the types of clients it has and the global events it executes,” said Red Carpet CEO Brian Peters. “Through this acquisition, we have the opportunity to make an impact on the hospitality market. For us, it truly is about achieving bucket list dreams for clients.”

With the acquisition, Ludus will keep a number of its staff, including a satellite office in Rio de Janeiro, Brazil. “For us, this was the perfect opportunity to partner up with a strategic partner who shared our common vision and goals,” said Adam Dailey, Ludus founder and managing director. “I have known Brian and Red Carpet for many years and am excited about the evolution of what this new entity is going to do.”

Under terms of the deal, Red Carpet will continue to operate the Ludus brand. Ludus’ headquarters will relocate to Austin.