The International Olympic Committee has reached an agreement with Panasonic to extend the company’s TOP partnership through 2024. Under the deal, Panasonic will continue as the Worldwide Olympic Partner within the exclusive audiovisual product category, which includes: home entertainment equipment, including televisions; cameras; professional video equipment; professional displays, including large in-venue screens; professional audio equipment and video surveillance equipment.

Panasonic has been a Worldwide Olympic Partner since the IOC’s global sponsorship program began in 1985, and is the first partner to sign through 2024. Panasonic first began its involvement with the Olympic movement at the 1984 Olympic Summer Games in Los Angeles as the supplier of the professional sound system and large video display for the main stadium.

As part of the agreement, Panasonic will also continue to support the IOC, the Youth Olympic Games Organizing Committees and every National Olympic Committee and their team.

IOC President Thomas Bach said: “We are thrilled to be able to announce that we will continue to work with our long-term partner Panasonic. Panasonic was one of the founding members of our global sponsorship program, and is the first partner to commit to continue its global sponsorship through 2024. This is a clear demonstration of Panasonic’s continuing belief in the Olympic values and the company’s global commitment to the Olympic movement.”