FIFA will re-imagine its FIFA Fan Festivals, starting with this fall’s 2022 World Cup in Qatar and continuing for the first time at the next Women’s World Cup scheduled for 2023 in Australia and New Zealand.
For the FIFA 2022 World Cup in Qatar, the fan festival will be held at one central location at Al Bidda Park in Doha over the 29 days of the tournament. There will be live broadcasts of every match on giant screens, concerts, a food court with local and international cuisine, sponsor activations including the official FIFA store, plus matches with FIFA Legends in addition to interactive physical and digital football gaming stations for fans of all ages.
“We are thrilled to introduce a new vision for the entertainment experience surrounding future FIFA World Cup events,” said FIFA President Gianni Infantino. “The FIFA Fan Festival provides an incredible opportunity for fans to come together beyond the stadiums and the on-pitch action and experience football in new and unique ways. We are truly excited about the future of the FIFA Fan Festival and the enhanced entertainment offerings that will bring fans and partners alike closer to both men’s and women’s FIFA World Cups, as well as global football culture.”
FIFA will also extend the reach of the event by enabling fans to watch, experience and interact with content from the festivals through the FIFA+ digital platform. The destination for fans previously appeared at four editions of the FIFA World Cup starting in 2006 at Germany and welcomed almost 40 million visitors across five continents.
“There will be something for everyone at the Qatar 2022 FIFA Fan Festival at Al Bidda Park,” said Supreme Committee for Delivery & Legacy (SC) Secretary General and FIFA World Cup Qatar 2022 LLC Chairman, H.E. Hassan Al Thawadi. “It will be the centrepiece of our FIFA World Cup — the first to be held in the Middle East and the Arab world. When fans arrive in November, they should expect a warm welcome, amazing football and a large number of entertainment options.”
At the FIFA 2023 Women’s World Cup in Australia and New Zealand in 2023, the fan festival will appear at all the host cities in Australia (Adelaide/Tarntanya, Brisbane/Meaanjin, Melbourne/Naarm, Perth/Boorloo and Sydney/Gadigal) and New Zealand (Auckland/Tāmaki Makaurau, Dunedin/Ōtepoti, Hamilton/Kirikiriroa and Wellington/Te Whanganui-a-Tara). To provide the best experience for visitors, the event at each venue will be tailored to a local climate, matchday and kickoff times.