Running Events Evolve
With the Times

The Rock ‘n’ Roll Marathon Series continues to be one of the most popular race series in the country. But organizers of the event say they are constantly working to enhance the racing experience. Photo courtesy of Competitor Group
The Rock ‘n’ Roll Marathon Series continues to be one of the most popular race series in the country. But organizers of the event say they are constantly working to enhance the racing experience. Photo courtesy of Competitor Group

By Jason Gewirtz

After years of double-digit growth, running events are having to rethink how to attract more participants, and especially those in the next generation.

Dan Nagler is similar to other runners. A few years back, he and a buddy signed up for the Rock ‘n’ Roll Marathon in Arizona, left their families at home and traveled for the race. Shortly after they began the course, Nagler’s friend got ahead of him, causing Nagler to look around at his fellow runners.

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