AlexanderSteinforth

NFL Appoints Alexander Steinforth to Lead Growth in Germany

Alexander Steinforth, currently managing director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany including fan growth, commercial success, regular-season games and development of community programs. The league has 19 million fans in Germany and has […]

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NFL Advances Three German Cities as Potential Hosts

The National Football League is in discussion with three cities in Germany to host regular season games in years to come. After an initial period of expressions of interest, Düsseldorf, Frankfurt and Munich will proceed to the candidate phase of the process, which will include deeper conversations about which city may emerge as the first German city to host […]

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