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A waiting area at Narita Airport would be one of the longest steps of SportsTravel's journey to Tokyo for the Olympic Games.
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Spit, Luck and Patience: An Inside Look at How to Attend the 2021 Olympics

Most Olympians punched their ticket to the Olympic Summer Games in Tokyo by qualifying at a trials or earning enough points at other competitions to make their team. My ticket to Tokyo was punched alone in my Honda CR-V on a hot summer afternoon, in the parking lot of a Denver-area urgent care. That’s when […]

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Sports ETA Approves New Board Members, Changes Bylaws

Members of the Sports Event and Tourism Association elected a new board at the first annual membership meeting held since the start of the pandemic. Members also adopted several new bylaw changes that will give more equal benefits to rights holder and industry partner members, and created a new individual membership category. The annual meeting […]

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Clemson's victory in the PlayStation Fiesta Bowl sent the team to its fourth national title game in five years. Photo by Jason Gewirtz/SportsTravel

Letter From Scottsdale: Big Games and Big Investment

When Clemson beat Ohio State in the PlayStation Fiesta Bowl, which served as a semifinal for the College Football Playoff, it paved the way for the university’s fourth national title appearance in the past five seasons. That kind of excellence has rarely been seen in college football, which is finishing its historic 150th season. But […]

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Kyle McLaughlin: How Tough Mudder Has Survived the Obstacle Course Race Market

Obstacle course races were once considered a fad in the sports-event industry. But some organizations have withstood the test of time, including Tough Mudder, one of the first companies in the space. Still, their journey hasn’t come without growing pains. Recent forays to diversify the business and tweak their traditional events had left some hardcore […]

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Letter From Lanzhou: Running and the Power of Sports

At SportsTravel, we’re always excited to visit destinations and attend events and conferences to discuss the state of sports-related travel and tourism. Some of those trips to share and learn are modest in scale and some allow us to explore more distant markets. Our most recent trip was definitely one of the latter. Indeed, I […]

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