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The 2028 Olympic Summer Games will have multiple sports organized in Oklahoma City, Oklahoma, while the long-whispered reports of swimming heading to SoFi Stadium were confirmed by LA28 organizers on Friday morning, meaning that athletics will be held immediately after the Opening Ceremony with swimming in the second half of the Games, bucking long-time tradition. […]
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Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]
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A retired three-star lieutenant general in the United States Army who also had various roles in the federal government, Reynold Hoover was named as Chief Executive Officer for the LA28 organizing committee on Wednesday. Hoover succeeds Kathy Carter, who stepped down as chief executive officer in December 2023. Carter oversaw LA28’s founding partnerships and led a […]
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Venue changes to the plans for the 2028 Olympic Summer Games in Los Angeles will be rolled out throughout this year, it was said during the general assembly of the Association of Summer Olympic International Federations in Birmingham, England. During the recent event, LA28 Senior Director of Sports Nicco Campriani led a report from the […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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Yes, having the backing of the National Football League was a major plus for flag football in its quest for Olympic inclusion. How could it not be? One of the biggest leagues in the world wanting to continue spreading its brand internationally was a powerful attraction for the International Olympic Committee, including using the sport […]
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Kathy Carter will step down as chief executive officer of the LA28 organizing committee and will be a senior advisor going forward in what organizers describe as the beginning of a new phase with just over four years to go until Los Angeles hosts the Olympic and Paralympic Summer Games. Carter joined LA28 in October […]
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Members of a key group of international federations of Olympic sport are expressing concern over the implications of expanding the sports program at the 2028 Olympic Summer Games in Los Angeles. At its final meeting of 2023, the Council of the Association of Summer Olympic International Federations (ASOIF) discussed the issues related to adding five […]
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The LA28 sports program was officially confirmed by the International Olympic Committee during its annual session on Monday in India with baseball/softball, flag football, cricket, lacrosse and squash providing a mix of new and returning sports to the Olympic Summer Games. All five were voted in as a single package with two “no” votes from […]
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LA28 Chairman Casey Wasserman addressed Russia’s invasion of Ukraine and the Israel-Hamas war in language that pushed the limits of the IOC’s preferred stance of political neutrality during his appearance Monday at the IOC Session in Mumbai. “There are no words than can fully capture the devastation and shock over the massacre in Israel on […]
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