Gulf Shores

Gulf Shores & Orange Beach Sports Commission Announces Rebrand

The Gulf Shores & Orange Beach Sports Commission in Alabama has announced a rebrand that will have the organization renamed to Gulf Shores | Orange Beach Sports & Events. The addition of the word “events” is designed to increase the organization’s promotional and grant support of existing events in the destination in addition to attracting […]

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Michelle Russ Crop

Michelle Russ Named to Vice President Position in Gulf Shores

Michelle Russ has been named vice president of sales, sports and events for Gulf Shores & Orange Beach Tourism in Alabama, the latest move at the executive level in the organization. In November, Beth Gendler was named chief operating officer and the organization’s future CEO effective when longtime leader Herb Malone retires in 2021. Russ […]

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