Legacy Tri 31
Photo: Rich Cruse/USAT

USA Triathlon Sees Recovery After ‘Complete Dumpster Fire’

USA Triathlon intends to increase its collaborative push to grow the sport in 2021, vowing to increase its presence among multiple sports to get more people interested in participating. During a state of the industry report at the national governing body’s Endurance Exchange virtual conference, USAT CEO Rocky Harris said while triathlon saw 7 percent […]

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Toyota Extends Partnership with USA Triathlon

USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]

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USAT Elk Grove

USA Triathlon and Elk Grove Village Announce Unique Partnership

USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]

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TEAMS ’20: A Virtual Sports-Industry
Conference Unlike Any Other

For the first time in its 22-year history, Northstar Meetings Group’s annual TEAMS Conference & Expo was held online. But the four-day conference, which took place October 19–22, was no ordinary virtual event. Instead, an entirely immersive experience was created to transport more than 700 attendees to Houston, where the gathering originally had been scheduled […]

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University of Denver

USA Triathlon Nearing Goal for NCAA Championship Status

USA Triathlon is moving closer to its goal of 40 universities in order to gain NCAA championship status for the sport, announcing that the University of Denver will add women’s triathlon to its varsity sports offering. The addition of the university—the first Division I school in Colorado to add the sport—will give USAT 37 participating […]

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Talkspace

USA Triathlon Enters Partnership with Online Therapy Provider

Addressing the needs of athletes during the COVID-19 pandemic, USA Triathlon will partner with Talkspace, an online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is an online and mobile service that the national governing body said would be convenient for elite athletes who typically […]

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TriathlonDaytonaChallenge

Daytona to Host Triathlon Festival

Daytona International Speedway will host a three-day ChallengeNorthAmerica triathlon festival December 4–6 along with USA Triathlon and the Professional Triathletes Organization. The event will feature a series of different age groups races along with a PTO Middle Distance World Championship with a $1 million prize purse. Along with the world championship event in Daytona Beach, Florida, […]

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EnduranceCoalition

Endurance Sports Organizations Form New Coalition

USA Triathlon, Spartan, Tough Mudder, Ironman, Rock ‘n’ Roll Marathon Series, Running USA and USA Cycling have formed the Endurance Sports Coalition, bringing together organizers of more than 50,000 events annually to work on securing relief and support for operators of endurance events and supporting industries from Congress and Capitol Hill lawmakers. The Endurance Sports […]

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Virtual USA Triathlon

USA Triathlon Launches Virtual Race Fundraiser

USA Triathlon is the latest sports organization to turn to virtual racing, announcing a virtual duathlon to support members of its community impacted by the COVID-19 pandemic. The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 will run April 10–May 17. It will be free to enter and offers a sprint- and standard-distance option. Attendees […]

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USA Triathlon Partners with CBD Manufacturer

For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership. USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry. Found naturally in cannabis […]

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