Tag: SFIA

SportsTravel Podcast Tom Cove SFIA

Sports Participation Deep Dive: Tom Cove of SFIA on the Latest Trends and What They Mean for Events

There is nothing quite as valuable to sports organizations and destinations that host their events than data. And one of the leading organizations that has been diving into data analysis for years is the Sports & Fitness Industry Association. The association, whose members include sporting goods and fitness brands, manufacturers, retailers and maerkters, has one […]

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Viktor Hovland
Viktor Hovland, of Norway, chips to the 18th green during the final round of the 2019 John Deere Classic golf tournament (AP Photo/Charlie Neibergall)

SFIA Reports Golf and Tennis on the Upswing

Sports such as golf and tennis were the big winners in 2020 as people sought ways to play sports that were socially distanced and outdoors, according to the findings of a Sports & Fitness Industry Association survey of more than 18,000 people in the United States ages 6 and up. While activity levels were up […]

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