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SportsTravel Podcast: Insights and Expert Analysis

The SportsTravel Podcast focuses on news, insight, trends and more from some of the top event organizers and destination executives throughout the sports-event industry. With nearly 100 episodes over the past three years, the SportsTravel Podcast has become the place to listen to interviews with event organizers of all sizes, destinations ready to host national […]

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Worlds Athletics
Sydney Mclaughlin of the United States wins the women's 4x400-meter relay final at the World Athletics Championships in Eugene, Oregon. (AP Photo/David J. Phillip)

USA Track & Field Announces Meets in New York, Los Angeles

USA Track & Field will hold a new Grand Prix series with events in New York and Los Angeles, part of the national governing body’s long-term strategy to grow the sport ahead of the 2028 Olympic and Paralympic Summer Games in Los Angeles. The indoor Grand Prix will be February 4 in Boston, one week […]

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Running USA

Running USA Announces Panel Discussion for 2023 Industry Conference

Running USA has announced additional speakers and programming for the 2023 Industry Conference presented by Race Roster, set for February 12–14, 2023, which includes an industry panel that will discuss the state of road races. “We’re planning the 2023 conference content based on the challenges the running industry faces right now,” said Christine Bowen, chief […]

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USA Swimming Track and Field

USA Swimming and USA Track & Field Select Agency to Lead Joint Effort

USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]

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USMarathonTrials

Orlando Awarded 2024 U.S. Olympic Marathon Team Trials

Orlando, Florida, will host the 2024 U.S. Olympic Team Trials in marathon, it was announced today by USA Track and Field and the Greater Orlando Sports Commission. The trials will be held on February 3, 2024, with the top three finishers in the male and female races who have met qualifying performance standards to be […]

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Max Siegel
Max Siegel has been the chief executive officer at USA Track and Field since 2012, making him one of the longest-tentured CEOs in the NGB movement. Photo courtesy USA Track and Field

A New Elite Series and More: Inside USA Track & Field’s Plans Ahead of LA28

Coming off the first World Athletics championship held in the United States and knowing the impact that could be looming in six years’ time with LA28, USA Track and Field is setting forth an ambitious plan to increase the sport’s visibility throughout the country. USA Track and Field Chief Executive Officer Max Siegel detailed plans […]

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SportsTravel PodcastMax Siegel

Max Siegel: Growing USA Track & Field Through LA28

Max Siegel has been the chief executive officer at USA Track & Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track & Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal […]

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NortonTrackLouisville

Louisville Awarded Five USA Track & Field National Championship Events in 2023 and 2024

USA Track & Field has awarded five national championships between 2023 and 2024 to the city of Louisville that tourism officials believe will bring in 14,000 athletes and an approximate $10.4 million in economic impact. The Norton Healthcare Sports & Learning Center, now in its second year of operation, will host the 2023 USATF National […]

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USAGymnasticsTrack&Field

USA Swimming and USA Track & Field Partner on Sponsorship Effort

USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]

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HaywardField

2022 U.S. Track & Field Outdoor Championships Heading to Hayward Field

The 2022 U.S. Track and Field Outdoor Championships will be held at historic and newly renovated Hayward Field on the campus of the University of Oregon in Eugene. The 2022 Toyota USATF Outdoor Championships will be held June 23–26 and serve as the qualifying event for the 2022 World Athletics Outdoor Championships, set for July […]

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