Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]
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Coming off the first World Athletics championship held in the United States and knowing the impact that could be looming in six years’ time with LA28, USA Track and Field is setting forth an ambitious plan to increase the sport’s visibility throughout the country. USA Track and Field Chief Executive Officer Max Siegel detailed plans […]
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Max Siegel has been the chief executive officer at USA Track & Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track & Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal […]
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USA Track & Field has awarded five national championships between 2023 and 2024 to the city of Louisville that tourism officials believe will bring in 14,000 athletes and an approximate $10.4 million in economic impact. The Norton Healthcare Sports & Learning Center, now in its second year of operation, will host the 2023 USATF National […]
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USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]
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The 2022 U.S. Track and Field Outdoor Championships will be held at historic and newly renovated Hayward Field on the campus of the University of Oregon in Eugene. The 2022 Toyota USATF Outdoor Championships will be held June 23–26 and serve as the qualifying event for the 2022 World Athletics Outdoor Championships, set for July […]
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As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]
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Not since the 2004 Olympic Summer Games were in Athens, Greece — with preparations still happening seemingly until the start of the Opening Ceremony — has the International Olympic Committee endured as rough a run-up to their event as for the upcoming Games in Tokyo. Japan is facing a surge in COVID-19 infections and a […]
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USA Track & Field has partnered with BD, a global medical technology company, to provide rapid COVID-19 testing for USATF athletes at select meets. The goal is to help USATF professional athletes return to competition safely through the use of the BD Veritor Plus system, a rapid result antigen test that can detect the coronavirus […]
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Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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