The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
Marissa Werner is a Milwaukee native who was 3 years old the last time the Brewers were in the World Series. When the Fall Classic gets underway at American Family Field on Friday night between the Brewers and the Tampa Bay Rays, Werner will be there in person, cheering on the team she has watched […]
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Milwaukee knows how to show up for sports. With flexible venues, a connected downtown and partners who know how to pull off big events, this city brings the whole crowd along. In 2027, the sports-event industry will experience it firsthand when Milwaukee hosts TEAMS. Until then, consider this your early look at what Milwaukee can […]
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Sometimes a destination and a specific event fit: The competitors are happy, the event organizer is thrilled and the city benefits financially. That’s the case with Milwaukee and the USA Triathlon Sprint and Olympic Distance National Championships. The 2025 edition, taking place August 8–10, marks the seventh time Milwaukee has hosted the event since 2013. […]
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When Green Bay Packers President Mark Murphy took the stage April 24 to announce the team’s first round pick in the 2025 NFL Draft, the crowd of over 200,000 people roared. When he announced the team had drafted a first-round wide receiver for the first time since 2002, the ground shook. The emotion from the […]
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Marissa Werner, director of Sports Milwaukee, has been named the 2025 Sports ETA Woman of the Year during the organization’s annual Women’s Summit in Tampa Bay as part of the NCAA Women’s Final Four. “Marissa Werner’s recognition as Sports ETA’s Woman of the Year is a testament to her incredible passion for health and wellness […]
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Milwaukee has been selected to host the 2025 and 2026 USA Triathlon Sprint and Olympic-Distance National Championships and the 2025 and 2026 USA Paratriathlon National Championships, returning to the city that has hosted the event six times. The 2025 event is scheduled for August 8–10 and the 2026 event August 7–9, bringing together the country’s […]
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Visit Milwaukee has announced a new partnership with the Milwaukee Admirals, unveiling a first-ever collaborative warmup jersey which will debut during the Admirals’ home opener on October 19 at UW-Milwaukee Panther Arena. Visit Milwaukee and the Milwaukee Admirals will promote the city and encourage out-of-town visitation to Admirals home games. The initiative includes the creation […]
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Sports Milwaukee, the sports division of Visit Milwaukee, launched its new brand this week to kick off a new era for its department. In alignment with the Visit Milwaukee rebrand that was unveiled in April, the Sports Milwaukee brand features a cohesive look and feel in a nod to Sports Milwaukee’s sports planner experience from […]
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The American Association of Professional Baseball has announced Visit Milwaukee, in partnership with Sports Milwaukee, will be the presenting sponsor of the 2023 AAPB All-Star Game. Festivities will take place at Franklin Field, home of the Milwaukee Milkmen, on July 17–18. “We are beyond thrilled to show our support for Franklin Field, the Milwaukee Milkmen […]
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Milwaukee will host USA Triathlon’s largest national championship event, the USA Triathlon Nationals, August 4–6, 2023 with a new multi-day event format combined several events into one time period. This will be the third straight year for Milwaukee to host USA Triathlon’s marquee national championship. USA Triathlon Nationals will be the largest annual amateur triathlon […]
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