Tag: Visit Oxford

LSU Alabama Football
Alabama fans cheer before a game against LSU at Bryant-Denny Stadium, in Tuscaloosa. The SEC is set to get two new teams when Oklahoma and Texas join the mix. (AP Photo/Andrew Harnik)

Why College Conference Realignment
Reshapes the Sports Tourism Landscape

College sports is amid revolutionary change that may not be surpassed in its long and sometimes controversial history. The ability of athletes — sorry, student-athletes — to earn money off name, image and likeness has turned the traditional college sponsorship model upside down. The NCAA recently adopted a new constitution that may see further changes […]

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Youth Sports in the COVID-19 Era: Why the Multi-Billion Dollar Industry Feels Positive About the Future

Over the past two-plus decades, the youth sports business has perhaps grown like no other segment not only in the sports-event industry but like few industries throughout the world. What was a collection of mostly community groups that would stage Saturday morning soccer programs in the parks, or intramural basketball before or after elementary school, […]

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