If you asked 100 people interested in this year’s Olympic Summer Games in Tokyo which athlete they want to see the most, it’s a safe bet the first name mentioned would be Simone Biles. Several may say Katie Ledecky. Others would say Allyson Felix, A’ja Wilson or Alex Morgan. As the 50th anniversary of Title […]
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The Phoenix Mercury are the first WNBA team to have a sports betting partnership after reaching an agreement with Bally’s Corporation for a gaming access deal that gives Bally’s access to its 15th state for gaming in the United States. Bally’s will be recognized as the exclusive sports betting partner of the Mercury over 15 […]
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The WNBA All-Star Game will return this summer with Michelob Ultra Arena at Mandalay Bay Resort and Casino in Las Vegas hosting the event that will match up players from Team USA and the rest of the WNBA ahead of the Olympic Summer Games in Tokyo. The game will have all-stars voted in from the […]
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The WNBA has announced a new partnership making PointsBet an Authorized Gaming Operator of the league, joining the NBA among other partners and becoming PointsBet’s first deal with a women’s professional sports league. As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive league sponsorship and brand visibility opportunities. […]
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The WNBA’s Las Vegas Aces may be on the move next season to nearby Henderson and the new 6,000-seat Dollar Loan Center, home of the Vegas Golden Knights’ AHL affiliate. Golden Knights owner Bill Foley told the Las Vegas Review-Journal that the facility, now under construction, could have the Aces along with the AHL’s Silver […]
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The WNBA bills itself as a league that features the most accomplished and highly skilled women in the world of basketball who are passionate about the game they love. One of the biggest names in the league is Elena Delle Donne, who in seven years has racked up one of the longest track records of […]
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A familiar narrative has reemerged over the past few weeks around disparities in women’s sports, but as a former CEO who spent three-plus decades in corporate America and now leading the WNBA, I can confidently say this certainly is not about a weight room. This is about what the weight room situation represents — the […]
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The Clorox Company and the NBA have reached a multiyear deal for Clorox to become the official cleaning partner of the league and the WNBA. The deal agreement includes collaboration on health and safety at all NBA and WNBA events, including the recently held All-Star Game in Atlanta, where the cleaning brand supplied disinfecting products. […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]
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