Amazon Buys Seattle Arena Naming Rights, Brands it ‘Climate Pledge Arena’

The home for the WNBA’s Seattle Storm and the city’s expansion National Hockey League team will be called Climate Pledge Arena after the naming rights for the venue were bought by Amazon. The announcement was made by Amazon and the Oak View Group, which is renovating the arena and owns the NHL expansion team that Continue Reading

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How to Coach Players During COVID-19

To win games, the head coach creates a playbook determined by player attributes. Being increasingly cognizant of the mindset of each player is more relevant than ever for coaches to have success. As the sports landscape braces for the prospect of little or no fan attendance when events return, this makes the sensitivity to player Continue Reading

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Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports Continue Reading

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NBA, Microsoft Partner on Fan Experience

The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and Continue Reading

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Atlanta Dream Undergoes Rebranding, Moves to New Arena

The Atlanta Dream has rebranded its organization ahead of its 13th year in the WNBA next season and will also move home games to the Gateway Center Arena at College Park in metro Atlanta’s Southside area. Gateway Center Arena, a new 100,000-square-foot arena minutes from downtown Atlanta, has its first events scheduled for November. The Continue Reading

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New York Liberty Home Games Coming to Brooklyn

The WNBA’s New York Liberty, under new ownership, will have a new home for the 2020 season. The franchise will play home games at the Barclays Center in Brooklyn, currently the home of the NBA’s Brooklyn Nets. The move will allow the Liberty to move back into the New York City market after two years Continue Reading

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Cathy Engelbert Named WNBA Commissioner

Cathy Engelbert has been named the first commissioner of the WNBA, taking over the league’s top position that previously held the title of president. Engelbert is the CEO of Deloitte and will report to NBA Commissioner Adam Silver when she begins her term July 17. The 23rd season of the WNBA tips off on May Continue Reading

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WNBA Enters New Multiyear Partnership With AT&T

The Women’s National Basketball Association has announced a new multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the jerseys of all 12 teams throughout the league. As part of the deal, AT&T will be integrated into, the WNBA app and WNBA Continue Reading

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