Tim Trefzer: Best Practices for Sustainability in Sports

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Sustainability has never been a more important factor in the sports market with events that are some of the most high-profile in the world. Tim Trefzer has led sustainability efforts at Mercedes Benz Stadium, SoFi Stadium and Hollywood Park, the Super Bowl, College Football Playoff and the Atlanta Falcons among others. He also co-founded the Sustainable Sport index, the sports industry’s first benchmark of sustainability. SportsTravel Managing Editor Matt Traub talked with Tim recently on how sports organizations can use its events to educate people about climate change, how much sustainability has increased as a priority in sports and its venues, the most important topics of focus still needed for sports venues to be sustainable and much more.

• How can sports organizations use its events to educate people about climate change (1:44)
• How much in his opinion has sustainability increased as a priority in sports and its venues (3:26)
• What got him started into the business of sustainability (5:16)
• How Honeycomb got involved with ASM Global and what impacts have been so to date (7:26)
• The most important topics of focus still needed for sports venues to be sustainable (9:53)
• Reaction he has seen recently within the industry and how has that changed over the years (12:32)
• Greenwashing is a phrase starting more and more to be heard in sports, and how to see when the talk does not measure up to the actions in venue operations (14:26)
• What are best practices from his perspective that anybody can do regardless of the size of an organization (16:09)
• What you see in the near and long-term future in how this issue will be addressed by event organizers and venues (17:55)

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