USA Water Ski has named Krista Rogers as the organization’s director of marketing and partnerships. Rogers will be responsible for sponsor and partnership development, sponsor activation at tournaments, sponsor fulfillment and other marketing initiatives.

“We are delighted to add the talents of Krista Rogers to our USA Water Ski headquarters’ team as the director of marketing and partnerships,” said Bob Crowley, USA Water Ski executive director. “Combining her professional experience and education in marketing and public relations with her passion and dedication for the sport of water skiing makes Krista a terrific addition as we reshape and refocus our overall operation.”

Before joining USA Water Ski, Rogers founded 24K PR, where she worked with several water-sports industry clients. Prior to that, she served as an account executive with Gable PR. Rogers will step into her new role September 3.