Visit Greenville Promotes Ce’Nedra Dillard to Sports Sales Manager

The Greenville-Pitt County Convention & Visitors Bureau in North Carolina has promoted Ce’Nedra Dillard to sports sales manager for the Greenville-Pitt County Sports Commission. Dillard also recently received her Sports Tourism Strategist designation.

“I am thankful for the opportunity to advance my knowledge about the sports tourism industry by completing my Sports Tourism Strategist designation through cutting-edge education that covers many facets of this industry, such as crisis communication, event management and business strategy,” said Dillard. “In my new role as sports sales manager, I am excited to use these new skills to continue to play a part in the growth of sports tourism in Greenville-Pitt County.”

In the sports sales manager position, Dillard will continue her current responsibilities to identify, solicit, secure and retain sports events for Play Greenville, NC Sports. In recent months, Dillard has been working to complete her STS certification through the Sports ETA Sports Tourism Learning Institute.

“Ce’Nedra has done an outstanding job promoting Greenville-Pitt County as a premier sports destination across the Southeast United States,” said Andrew Schmidt, president and chief executive officer of Visit Greenville. “Attaining the STS certification has helped Ce’Nedra grow in her sports marketing knowledge and I am happy that she will continue representing our sports commission in her new role as sports sales manager.”