3STEP Sports has named Tania King as its new chief executive officer, tasking her with overall strategy and leading the company’s day-to-day operations.
“We have a unique opportunity in a growing space and I’m looking forward to building on a strong foundation,” said King. “I’m excited to work closely with my new colleagues and help take 3STEP to even greater heights while staying firmly grounded in our mission to continuously improve youth sports and enhance their ability to empower countless young athletes across the country.”
King most recently served as an operating advisor at Juggernaut Capital Partners, where she helped lead the firm’s sale of Mitchell & Ness to Fanatics. She also served in a number of executive roles at Advantage Solutions, a provider of customized solutions to consumer goods manufacturers and retailers.
Founder David Geaslen moves to chairman of 3STEP, which has acquired 76 new brands in nine sports across 43 states.
“I am thrilled to welcome Tania to the 3STEP leadership team,” said Geaslen. “She is an experienced leader who will enhance our growth strategy and ongoing mission to positively impact youth sports. We have achieved rapid and significant growth in a short time and Tania will play a critical role in ensuring our operations and strategic execution keep pace with our proven trajectory. Her leadership skills and value creation expertise will enable us to continue meeting the needs of our employees, athletes and their parents while capitalizing on the numerous growth opportunities before us.”