The San Francisco 49ers are trying something dramatic to bring added value to those who go to every game at Levi’s Stadium, as the franchise announced that more than 15 different food and drink items will be included in the price of a season ticket.
The “member-inclusive” menu starts with the 2020 season and be available for all new season-ticket holders in addition to the 60,000 who currently have season tickets. The price of a season ticket will increase an average of $20; the 49ers’ season-ticket prices range from $85 to $375 per game after the purchase of a Stadium Builder’s License.
The Member Inclusive Menu will feature the most popular concession items based on fan surveys and in-game purchase patterns. Among the items that would be included in the menu are: Chicken tenders, both beef and vegan hot dogs, sausages and hot links, regular and loaded nachos, regular and garlic fries, pretzels, popcorn, peanuts, Pepsi products, Aquafina water, Peet’s Coffee and hot chocolate.
“We know attending games is a special experience for our fans. Because of that, we’re focused on continuously improving every aspect of gameday for them,” said Alex Chang, 49ers chief marketing officer. “Through these efforts we hope to create lasting memories for the Faithful and further strengthen their bond with the 49ers.”
The 49ers are working with hospitality partner Levy and its technology and analytics company E15 Group to curate the menu and fan experience. Single-game and secondary market ticket buyers will continue to purchase food and beverages as they always have before.
“The development of our Member Inclusive Menu came from our desire to align thousands of pieces of fan feedback with operations, data and analytics,” said 49ers President Al Guido. “Our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction. That insight helped lead us to this new model as a way to increase value for our members while providing them with the most seamless concessions experience in all of sports.”