USA Hockey has reached a multi-year partnership with AAA Club Alliance that designated AAA as the official travel provider of USA Hockey. Under terms of the deal, AAA will also become an official partner of USA Hockey.
“It’s great to welcome AAA to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. “There is plenty of travel that takes place within our hockey family and we’re excited to have a partner with the reputation of AAA to contribute to helping make travel easy and seamless for those involved in our sport.”
The partnership has an event component as well, with AAA Club Alliance becoming a presenting sponsor at designated Rivalry Series games between the U.S. and Canadian women’s national teams during the term of the agreement.
“We are excited to partner with USA Hockey for all of their travel needs,” said Scott Lugar, chief marketing officer at AAA Club Alliance. “Supporting our members and providing travel solutions to our partners is what we do every single day at AAA. Being able to assist athletes of all ages and their families as they chase their dreams is an honor and we will be here to assist them for years to come.”
In a digital component of the deal, AAA will receive title sponsorship of a video series highlighting what life is like “on the road” at various levels of the game.