Elevate Sports Ventures, the sports and entertainment consulting firm, has announced the acquisition of sports, live event and experiential design firm Infinite Scale, a company that has provided brand integration services at the 2002 Salt Lake Olympic Winter Games, five Super Bowls, all seven College Football Playoff National Championships and the NHL Winter Classic.
Infinite Scale is Elevate’s second major acquisition of 2021, following Dynamic Pricing Partners, a pricing, analytics and ticket distribution technology company that leverages data to provide solutions to over 75 university athletic departments. Since January 2021, Elevate has announced new partnerships with EuroLeague Basketball, Bellator MMA and the FIFA World Cup Qatar 2022 along with Austin’s Circuit of the Americas and Manchester’s new 23,500-capacity Co-op Live arena.
“At Elevate Sports Ventures, we are hyper-focused on becoming the premier, full-service business strategy, property sales and branding agency across global sports and entertainment,” said Elevate Sports Ventures President Chip Bowers. “The new alignment with Infinite Scale further deepens our commitment to working alongside best-in- brand organizations operated by best-in-class people.”