One experience of a live event that spectators find frustrating is the seemingly always long line at the concession stand. For anyone who’s ever wanted to order from their seat and pick it up when it’s ready, ASM Global and DoorDash is making that a reality.
ASM Global, the world’s leading entertainment producer, and DoorDash, a food delivery app, have announced a long-term partnership to deploy that industry-leading mobile technology to venues nationwide. DoorDash will become ASM Global’s “On-Demand Delivery Platform” partner, launching at ASM’s top North American arenas, stadiums, theaters and convention centers in the coming months.
“Our multiyear focus on redefining the guest experiences of the future has connected us with the industry’s most advanced technology and service providers,” said ASM Global EVP of SAVOR, ASM’s culinary division, Shaun Beard. “This new collaboration with DoorDash allows us to provide our in-venue event attendees with powerful, friction-free hospitality ordering solutions as well as creates greater efficiencies and new revenue opportunities for our ASM business partners in all the markets that we serve.”
Fans will now be able to order food and drink from their phone, in their seat, and pick it up at their convenience. Spectators will be able to scan a QR code, download or open their DoorDash app to access the venue’s concession menus and premium experience options.
“We’re thrilled to partner with ASM Global to bring convenience on demand to fans so they can skip the lines and spend more time enjoying live viewing,” said Kofi Amoo-Gottfried, chief marketing officer at DoorDash. “At DoorDash we’re always looking for new ways to meet consumers’ ever-evolving needs, and we look forward to leveraging our platform to bring them a reliable experience at some of the most notable venues nationwide.”
ASM Global and DoorDash will officially launch their on-demand mobile technology network and on-site activations at the Toyota Arena in Ontario, California, on June 11.