ASM Global has chosen Clover Sport to enhance fan experiences and optimize food and beverage operations at the Caesars Superdome, the Smoothie King Center and throughout Champions Square in New Orleans.
Clover Sport, a provider of payments and financial services technology, will service all three facilities, which are home to the New Orleans Saints and New Orleans Pelicans and are located on a 52-acre sports and entertainment campus in downtown New Orleans.
Collectively managed by ASM Global, the three venues combine to attract more than two million annual guests and host more than 300 events each year. ASM Global and the Louisiana State Exhibition Authority selected Clover as part of an ongoing, multi-year renovation to modernize infrastructure and operations on the campus.
“Clover Sport provides us with the single technology solution we need to manage the complexities of multiple food and beverage events across three separate facilities as one enterprise,” said Doug Thornton, executive vice president, ASM Global. “The technology enhancement will help create a better experience for fans attending events at our New Orleans venues, while also simplifying operations for our overall organization.”
Clover Sport will streamline purchasing at concession stands, premium bars and clubs throughout each venue. The technology upgrades will enable digital, contactless, and self-service purchasing at kiosks and grab-and-go marketplaces, while third-party integrations will provide fans access to mobile ordering, loyalty and stored value payment options.
Clover Sport also includes real-time data insights, which will allow stadium operators to optimize food and beverage operations and adjust staffing levels based on the flow of fans, commerce and inventory throughout each venue.
“Consumers expect digital, mobile and self-service purchasing options, and sporting and event venue operators have a timely opportunity to build a more engaging fan experience while also modernizing their own operations,” Sandeep Bhanote, head of Clover Sport. “Whether attending an NFL or NBA game, the college football playoffs, or the Super Bowl, Clover Sport will help fans in New Orleans get through lines quicker and spend more time watching the game.”
Clover Sport is connected to more than 300 sports and entertainment venues worldwide.