ASM Global Plans Hygiene Protocol for Reopening

ASM Global has planned a new environmental hygiene protocol in response to evolving guest expectations stemming from the coronavirus pandemic, using VenueShield at more than 325 facilities around the world.

VenueShield will utilize hygienic safeguards that serve ASM Global’s clients, guests, staff, teams, talent and visitors. Protocols will vary based on the venue and will be customized for each location and all policies will be aligned with public health authorities, medical and industry experts.

“At the very heart of this effort is our focus on making our employees, tenants and guests safe and comfortable in a welcoming environment,” said Bob Newman, president and chief executive officer of ASM Global. “ASM’s unique and unmatched worldwide footprint of leading convention centers, arenas, stadia and theaters provides the input, data and resources to adapt to our guests needs and expectations while further enhancing the quality of their experience in our venues.”

The VenueShield task force will implement new protocols and procedures at its facilities, exploring the use of personal protective equipment, food safety measures, air quality control, surface cleaning, social distancing, temperature checks, thermal cameras, hand sanitizers, reduced touch points, contactless transactions, daily monitoring systems and more. The task force will build customized programs and ASM will partner with health officials and industry leaders in the areas of industrial hygiene, sanitization and fulfillment.
“We realize that each of our venues across the globe are economic engines for their respective communities, representing local tax revenues, travel revenues and jobs,” Newman said. “We look forward to re-opening these local and regional economic foundations, stimulating local economies, and again delivering the entertainment experience that has defined us for decades.”