Bally’s Corporation has signed a multiyear agreement designating it as an authorized gaming operator of Major League Baseball. It is Bally’s third sports betting agreement with a professional sports league following its previously announced deals with the National Hockey League and the National Basketball Association.
The agreement provides Bally’s with access to official MLB league and team marks, logos and data, which it intends to incorporate across its sports betting products. Bally’s will also include those assets as part of content integrated into live game coverage across 19 regional sports networks that account for more than half of the league’s U.S. teams.
“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,” said George Papanier, president and chief executive officer of Bally’s Corporation. “We are honored to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience.”
As part of the agreement, Bally’s and MLB will collaborate on best-in-class practices to protect the integrity of MLB games. Opening Day is slated for April 1.
“As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with baseball,” said Kenny Gersh, MLB executive vice president, gaming and new business ventures. “Bally’s knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games.”