NBA 2K League Gets First Restaurant Partner
The NBA 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft on February 22 at Terminal 5 in New York City, Panera Continue Reading
FILE - In this June 7, 2009 file photo Los Angeles Lakers guard Kobe Bryant (24) points to a player behind him after making a basket in the closing seconds against the Orlando Magic in Game 2 of the NBA basketball finals in Los Angeles. Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday, Jan. 26, 2020. He was 41. (AP Photo/Mark J. Terrill, file)
Sports Event World Mourns Kobe Bryant’s Tragic Death
The tragic death of NBA legend Kobe Bryant, his teenage daughter Gianna and seven others in a helicopter crash in Los Angeles on Sunday morning sent the sports event world Continue Reading
Brooklyn Nets Enter Luxury Hotel Partnership
The Spain-based Palladium Hotel Group is entering the United States sports market with a season-long sponsorship deal with the Brooklyn Nets. Palladium branding elements will appear at Barclays Center during Continue Reading
G League Expanding to Mexico City
The NBA, with its current league champions reigning from Canada, will be expanding its main developmental league to the south of the United States border. The G League will have Continue Reading
Lakers, Delta Team Up for Ticket Promotion
The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets Continue Reading
Golden State Warriors Launch Suite Resale Marketplace
The Golden State Warriors are taking the secondary resale marketplace and putting a new twist on it with an exchange that allows those willing to shell out the money a Continue Reading
Salt Lake City to Host 2023 NBA All-Star Game
Thirty years after the NBA All-Star Game was first held in Salt Lake City, the league will return to Vivint Smart Home Arena for its 2023 showcase. NBA Commissioner Adam Continue Reading
Stadium Naming Rights Take Flight for Airlines
As the Raiders storm the Las Vegas Strip in a stadium costing nearly $2 billion, the relocated franchise will bring with it an even bigger influx of NFL fans to Continue Reading
Gen.G Lands Team in NBA 2K League
For the first time, the NBA 2K League will have a team based outside the United States and not affiliated with one of the league’s teams. The NBA 2K League Continue Reading
Clippers Training Center Named for Honey
The Los Angeles Clippers made a series of big signings in the offseason for its on-court product and now the team has made another signing for an off-court partner. The Continue Reading
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