Brian Persky, Madysen Doyle Promoted at Discover Kalamazoo

Discover Kalamazoo in Michigan has promoted Brian Persky into a new role as director of business development while Madysen Doyle will become the senior manager of sports event development at the bureau.

Persky will now oversee the business development and services team at Discover Kalamazoo, which includes both the sports event market and meeting sales market. He will oversee all sports, meeting sales and services strategies and budgets to drive business for the local hospitality and tourism industry. He has been at Discover Kalamazoo since December 2015 and was promoted to the executive leadership team in 2018, leading the the RFP process to complete a comprehensive sports event tourism market study and audit as well as leading a team to elevate Kalamazoo to hosting 90-plus events that earned up to $26M in revenue annually. He assumed responsibility for all meeting and sports event sales during the COVID-19 pandemic while retaining 90 percent of all sports events canceled in 2020.

Doyle will take the lead on existing sports event business and manage all sports event services and sports event marketing efforts. Doyle will also coordinate and manage local organizing committees needed to host new, incremental sports events in the area. She has been at Discover Kalamazoo for nearly four years as sports event development manager, leading digital marketing initiatives and overseeing events for the Discover Kalamazoo Sports Network along with aiding the recruitment and servicing of sports events in Kalamazoo that resulted in robust economic impact for the city.