Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

US Open Tennis
Carlos Alcaraz is the returning men's singles champion at the U.S. Open. (AP Photo/Yuki Iwamura)

U.S. Open Preview: Accessibility, Innovation and Renovation

It has been a summer to remember for New Yorkers. The New York Knicks won their first NBA Championship in more than 50 years, MetLife Stadium in neighboring New Jersey hosted a FIFA World Cup Final, and now the fourth and final tennis Grand Slam of the year is back in Queens with unprecedented scale. […]

Continue Reading
Posted On :
LINCOLN Stadium

‘On the Way to Everywhere’: Lincoln, Nebraska, Builds A New Era

On a drizzly summer afternoon, what might be the third-largest city in Nebraska is quiet. All that is moving inside Memorial Stadium are the memories, which give visitors ample time to use their imaginations and picture what a 103-year-old shrine to football greatness looks like when it’s engulfed by a sea of red. On seven […]

Continue Reading
Posted On :
teams 2027 2
TEAMS Europe team members visited Manchester for the first site visit last week

First Look: TEAMS Europe ’27 Heads to the Home of Champions

Following a successful fifth edition in Birmingham, UK, earlier this year, TEAMS Europe is heading to Manchester from March 23—25, 2027, and prospective attendees can now register their interest to attend and exhibit. With preparations well underway for the event, staffers from Northstar Meetings Group and its flagship SportsTravel media brand, which produces TEAMS Europe, […]

Continue Reading
Posted On :
Screenshot_17-8-2026_141458_x.com
Coventry City are back in the Premier League after winning the 2025-2026 Championship (Credit: Coventry City FC)

2026-2027 Premier League Preview: Promoted Clubs Prepare for Global Stage

The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]

Continue Reading
Posted On :
US Open 2
US Open Watch Party at Hudson Yards (Credit: USTA / NYC for Free)

USTA Announces Immersive, Fan-Friendly — and Free — Activations for US Open

This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]

Continue Reading
Posted On :
Leeds United Publisher letter 4 no cap

From the Publisher: Leeds United, ‘The Chief’ and the Joy of Sports-Related Travel

I can’t wait for the English Premier League season to start. That’s a sentence I’ve never uttered in my life until just now. Even seeing it there has my head shaking as to how this came to be. But my interest in soccer, while certainly piqued by the World Cup, isn’t necessarily related to the […]

Continue Reading
Posted On :
NYNJ1
The teams emerging for the 2026 FIFA World Cup Final (Credit: Robin Clifford)

An International Fan’s World Cup Final Experience: An “Extraordinary” End to the Tournament

When the FIFA World Cup reached its conclusion last month, it went down as a tournament that delivered record numbers of goals and unprecedented attendance. It also served as a milestone for the competition, with three host nations and 48 competing national teams for the first time. However, it was also a World Cup that […]

Continue Reading
Posted On :
Mexico WCup Soccer
FIFA President Gianni Infantino (AP Photo/Eduardo Verdugo)

Analysis: Why Selling Stakes Would Be Disastrous for FIFA — and Gianni Infantino

When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]

Continue Reading
Posted On :
Colorado Bloom’s Wish Football
Jeremy Bloom became X Games CEO in December 2024. (AP Photo/David Zalubowski)

Q&A: X Games CEO Jeremy Bloom

In December 2024, Jeremy Bloom was named CEO of the X Games. It was a return to the action sports world for Bloom, now 44, who had been a U.S. Olympian in skiing and starred in college football at Colorado. Bloom never got the chance to compete in X Games as an athlete, but now […]

Continue Reading
Posted On :
x games lead
The X Games held its first League Championship at the Caesars Superdome in late July. (Photo by Ted Keith)

How X Games Flipped the Script

An 11-year-old girl stood poised on her skateboard on top of a ramp inside a cavernous venue known for hosting Super Bowls and Final Fours, one member of a mixed-gender team representing a single city at a season-ending championship event. Then she dropped in, made history, won a gold medal, and helped further the evolution […]

Continue Reading
Posted On :