Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Virus Outbreak Golden Gate Woes
The Great American 5000 virtual race, organized by Sports Backers in Richmond, Virginia, will begin in San Francisco and chart a course to New York. Photo: Eric Risberg/AP Images

Case Study: A Sports Commission Rethinks its Events

The coronavirus pandemic has taken its toll on sports events at all levels. For sports commissions that organize their own events and rely on revenue from those events, the pandemic has been especially hard. That loss of events and revenue has raised a number of questions. When a sports commission exists to create events that […]

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HF Renderings 1
The University of Oregon is nearing completion on a complete rebuilt of historic Hayward Field that was set to host the 2020 Olympic Trials. Rendering: TrackTown USA

A Sport Staying on Track

Life moves fast in the running world, and that’s as true in 2020 as ever. More than 30 million Americans compete in track and field, and there are plenty of spruced-up and new venues to keep running organizers inspired. In Japan, robots are taking over—at least when it comes to some Olympic activities once reserved for […]

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GenGFranklinA

Gen.G Expanding Collegiate Partnerships

Given the popularity of gaming among younger demographics, it only makes sense that Gen.G’s latest partnerships have concentrated not on further establishing its professional teams but entering the collegiate space. The gaming franchise, coming off a successful partnership with the University of Kentucky in running an NBA2K tournament on Twitch, will team with the University […]

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LASevens

On Assignment: A Stadium Shows Its Versatility

It can be one of the little annoyances that fans can experience either in the stadium or watching on television: Seeing the lines of one sport—washed out or not—on the field as you watch action from a different sport. That annoyance is what made the field for the recent LA Sevens international rugby match at […]

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2019 Freshwater Pro – WSL

Surfing Rides Into New Venues

Surf’s up! Way up. The sport of Hawaiian royalty and classic Beach Boys tunes is ripping right now. Surfing is set to make its Olympics debut in Tokyo, joining baseball/softball, karate, climbing and skateboarding as the new sports in Tokyo. [Download our exclusive guide to finding the most creative sports event venues.] Meanwhile, applied wave science […]

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MLS Timbers Los Angeles FC Soccer
LAFC fans in the '3252' fan section hold up their scarves during a game against the Portland Timbers at Banc of California Stadium in Los Angeles on March 10, 2019. (AP Photo/Ringo H.W. Chiu)

MLS At 25: From Shaky Start to Bright Future

Everywhere you looked, people tailgated with portable grills, music blared, kids ran around. The smell of beef and chicken hung heavy in the air. Flags waved, songs and chants and drums and trumpets played, and all the elements were there that make you walk around the outside of a stadium and think “Whoa, this is […]

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RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

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USATH1

How USA Team Handball Plans to Break Through

Barry Siff is in a place several before him have been. But he hopes—and has produced some early evidence—that he can be the one to put the entertaining sport of team handball on the map in the United States. “It’s a sport that’s designed for America that isn’t known here,” said Siff, CEO of USA […]

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HSBC New Zealand Sevens 2020 – Men’s
USA's Ben Pinkelman fends off the Wales defense on day two of the HSBC New Zealand Sevens 2020 men's competition at FMG Stadium Waikato on 26 January, 2020 in Hamilton, New Zealand. Photo credit: Mike Lee - KLC fotos for World Rugby

Rugby Sevens Ready to Put Roots in Los Angeles

With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]

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