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USA Pickleball Lands Sponsorship From Phonak

USA Pickleball has entered into an exclusive agreement with hearing aid maker Phonak’s U.S. division as part of the company’s “Hear to Win” campaign. Pickleball, the fastest growing sport in the U.S. for several years running, now has nearly 20 million players in the United States alone, and Phonak aims to connect with that community […]

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(Credit: International Olympic Committee)

JPMorganChase Named First Global Banking Partner of Olympic Games

The International Olympic Committee and JPMorganChase have announced a significant partnership that will make the latter the first Global Banking Partner in the history of the Olympic Games. The partnership will include both the Los Angeles 2028 Olympic and Paralympic Summer Games (LA28) and the French Alps 2030 Olympic and Paralympic Winter Games. “JPMorganChase is the […]

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Ann Arbor to Host 2027 Move United Education Conference

Ann Arbor, Michigan, will host the 2027 Move United Education Conference that unites athletes and adaptive sports leaders as well as healthcare and rehabilitation professionals, recreation providers, educators, students and advocates committed to advancing inclusive sport and recreation for individuals with disabilities. The event will be held from May 11-13 and be hosted locally by […]

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(Credit: Brighton & Hove Albion FC)

Brighton & Hove Albion Unveils Plans for £80M “Built for Her” Women’s Team’s Stadium

English Premier League club Brighton & Hove Albion has revealed plans for what it says would be the UK and Europe’s first purpose-built women’s football (soccer) stadium, If built, the club states that it would become one of only three such stadiums in the world. Elsewhere, NWSL franchise Kansas City opened its CPKC Stadium in […]

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Britain London Marathon
Sabastian Sawe from Kenya (AP Photo/Ian Walton)

Sabastian Sawe and Humanoid Robots Reset The Clock for Marathon Records

When Kenya’s Sabastian Sawe crossed the finish line in 1:59:30 at the TCS London Marathon last Sunday, he didn’t just become the first person to run a sub-two-hour marathon in a competitive race — he defied physics and human belief. Sawe wasn’t even alone in his historic accomplishment, as Ethiopian debutant Yomif Kejelcha finished in […]

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The fields and the first phase of the new complex are expected to be finished by year's end.

Sports at World Equestrian Center Adding 11 Outdoor Fields

The Ocala, Florida, campus of Sports at World Equestrian Center will undergo a phased development to add 11 outdoor fields as well as other amenities, it announced last week. Four of those fields will be artificial turf, while the other seven will be natural grass. All will have flexible configurations to accommodate multiple sports. The […]

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Nebraska Fields
The Sandhills Global Youth Complex, home of baseball and softabll fields, will receive $2 million in funding. (Courtesy of Lancaster County)

Youth Complex Leads Sports Funding in Lancaster County, Nebraska

Several sports organizations in Nebraska’s second-largest county are among the beneficiaries of $12 million in Visitors Improvement funding that will invest in tourism infrastructure. Earlier this month the Lancaster County Board approved the allocation out of more than $32 million worth of requests. Among the organizations that will receive the funds, $2 million will go […]

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(Credit: LA28)

LA28 Sold 4 Million Tickets in Opening Window

More than four million tickets have already been sold for the LA28 Olympic Summer Games in the opening window of sales. Tickets for the Games went on sale to the general public worldwide when Drop One opened on April 9 (the earliest on-sale period for an Olympic Games), before it closed 10 days later. Fans […]

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Columbus, Ohio, will have the next NWSL franchise (Credit: NWSL)

NWSL Awards Expansion Franchise to Columbus, Ohio, for Record $205M Fee

The National Women’s Soccer League has announced that it has awarded its 18th franchise to Columbus, Ohio. Set to begin play in 2028, the club will be owned by Haslam Sports Group, Nationwide and Drs. Christine and Pete Edwards. The expansion team will temporarily be named Columbus NWSL 2028 until an official team name, colors […]

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Britain London Marathon
Kenya's Sabastian Sawe won the men's race in London in 2025. (AP Photo/Alberto Pezzali)

A Fan’s Guide to The London Marathon

For more than a century, London has set the pace in the marathon world. During the 1908 Summer Olympics in that city, the official race distance was moved from 25 miles to 26.2 miles for reasons that remain unclear to historians but may have had something to do with wanting to appease the king and […]

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