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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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(Credit: Seattle Soccer Celebration)

Five of the Most Creative Fan Activations at the World Cup

What started out as merely a soccer tournament for 13 national teams in 1930 has become a global phenomenon with 48 teams, and organizers now see the FIFA World Cup as a significant tourism driver for their local and national economies. Almost a century later, as the United States, Canada and Mexico prepare to welcome […]

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F1 Las Vegas Contract Extension Auto Racing
Racers roar down the iconic Strip at more than 200 mph. (AP Photo/Rick Scuteri)

Formula One Extends Deal to Keep Las Vegas Grand Prix on Schedule

Formula One has reached a 10-year extension to continue racing in Las Vegas through 2037. The deal was reached with Clark County, Las Vegas Grand Prix Inc., and the Las Vegas Convention and Visitors Authority. The Las Vegas Grand Prix debuted in 2023 and immediately became one of the most anticipated events on the F1 […]

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Cavaliers Knicks Basketball
Knicks fans have waited more than half a century to see their team win the NBA championship. (AP Photo/Frank Franklin II)

The Hottest Ticket in Sports is to See the Knicks in the NBA Finals

The New York Knicks are in the NBA Finals for the first time since boy bands were dominating the pop charts, and ticket prices are blowing the roof off the World’s Most Famous Arena. On Monday night, the Knicks will host the San Antonio Spurs in Game 3 of the Finals at Madison Square Garden, […]

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Fayetteville Area NC CVB

Fayetteville, North Carolina, Launches Collegiate Baseball Invitational

The Fayetteville Area Convention & Visitors Bureau in North Carolina will launch the Segra Invitational, a new collegiate Division III baseball tournament. The event will be staged February 26–28, 2027, at Segra Stadium in downtown Fayetteville. The inaugural tournament will bring six collegiate baseball programs to Cumberland County, including the local Methodist University. Other teams […]

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Brazil Mexico Soccer
More than 85,000 fans came to Texas A&M's Kyle Field in June 2024 for a friendly between Brazil and Mexico that helped bring $2.6 million to the school's athletic department. (AP Photo/Julio Cortez)

Gig ‘Em Economy: College Station, Texas, and the New Game of Revenue Generation

Historically, June is a little slower in college towns. Students have mostly departed, and communities from Athens to Eugene can feel more like the smaller villages they once were. Yet for the benefit of every parking space that is suddenly available near campus there is a downside: fewer people using those spaces to go shopping […]

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Brooke Underwood El Paso

Brooke Underwood Named President and CEO of Destination El Paso

Destination El Paso has named Brooke Underwood as its new president and CEO. Underwood started in the position June 1. Underwood previously served as executive director of Visit El Paso, the destination marketing organization division of Destination El Paso. She is the first female to lead the organization and the first native El Pasoan to head the bureau in more than 25 […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Super Bowl Football
Levi's Stadium in Santa Clara, California (AP Photo/Godofredo A. Vásquez)

2026 FIFA World Cup Host City Guide: San Francisco Bay Area, California

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32), and it will be the first to be staged in three countries — Canada, Mexico and […]

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