Category: Latest News

Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Brazil Mexico Soccer
More than 85,000 fans came to Texas A&M's Kyle Field in June 2024 for a friendly between Brazil and Mexico that helped bring $2.6 million to the school's athletic department. (AP Photo/Julio Cortez)

Gig ‘Em Economy: College Station, Texas, and the New Game of Revenue Generation

Historically, June is a little slower in college towns. Students have mostly departed, and communities from Athens to Eugene can feel more like the smaller villages they once were. Yet for the benefit of every parking space that is suddenly available near campus there is a downside: fewer people using those spaces to go shopping […]

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Brooke Underwood El Paso

Brooke Underwood Named President and CEO of Destination El Paso

Destination El Paso has named Brooke Underwood as its new president and CEO. Underwood started in the position June 1. Underwood previously served as executive director of Visit El Paso, the destination marketing organization division of Destination El Paso. She is the first female to lead the organization and the first native El Pasoan to head the bureau in more than 25 […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Super Bowl Football
Levi's Stadium in Santa Clara, California (AP Photo/Godofredo A. Vásquez)

2026 FIFA World Cup Host City Guide: San Francisco Bay Area, California

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32), and it will be the first to be staged in three countries — Canada, Mexico and […]

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Texas Tech Florida Softball
A record 120,000 fans are expected at Devon Park during the Women's College World Series this year. (AP Photo/Gary McCullough)

Major Sports Weekend Ahead in Oklahoma City

The eyes of the college and professional sports worlds will center on the same place this weekend: Oklahoma City, Oklahoma, with one event that has become an annual staple and another that is looking like it might follow suit. First up: the Women’s College World Series, which got underway on Thursday with a powerhouse field […]

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MAAC Quinnipiac Fairfield Basketball
The MAAC has been in existence since 1980. (AP Photo/Chris Szagola)

Metro Atlantic Athletic Conference Rebranding to ‘Metro Conference’

The Metro Atlantic Athletic Conference is out. The Metro Conference is in. Starting July 1 of this year, the 46-year-old league made up of 13 schools in the Northeast is being rebranded, the result of an initiative that began in 2023 with the goal of establishing a more modern identity. “The goal of this project […]

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paralympic 2028
(Credit: Paris 2024 / LA28)

LA28 Unveils Paralympic Competition Schedule

LA28 has unveiled its Paralympic competition schedule by event, detailing when medal events will take place across 14 days of competition during Los Angeles’ first-ever Paralympic Games. The schedule maps out each medal event across more than 1,100 hours of competition and provides additional detail on all confirmed sports and venues, giving athletes, fans and […]

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Scott Coker
Scott Coker in his previous role as Bellator MMA president (AP Photo/Gregory Payan, File)

Strikeforce Founder Scott Coker Plans 2027 MMA ‘Fight League’ Launch

Scott Coker, the founder and former CEO of Strikeforce, former president of Bellator MMA and founder of Fight Night at the Tech, has announced plans to launch a new MMA “fight league” next year. Coker will serve as CEO, while Griffin Gaming Partners Co-Founder Peter Levin, who previously backed Strikeforce before selling to the UFC […]

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