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TeamSnap has acquired LeagueSide and will launch a new offering for brands to connect with the youth sports industry and bring access to sponsorship opportunities to 19,000 sports organizations that use TeamSnap’s platform. Financial terms of the transaction were not disclosed. The merger will offer brands direct access to digital and on-field sponsorship opportunities from […]
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Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]
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The total economic impact of adapted and para sport-related events nationwide totals approximately $77.8 million annually, nearly reaching pre-COVID levels, according to a benchmark economic impact study released at the Adapted Sport Leadership & Business Symposium presented by All In Sport Consulting on October 19–20. The study showed that the economic impact of the 34 […]
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FAST Studios has launched the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, providing comprehensive coverage of the women’s sports scene in the United States and beyond. “The launch of the Women’s Sports Network is a huge and long-awaited […]
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Vittoria Group has announced that Karim Pine has been appointed as the new Managing Director for North America to succeed Glenn Lee, who will now head the newly established Global Accessories Business Unit located in North America. After two years in the role of Managing Director for North America, Lee will begin his journey as business […]
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QuintEvents has acquired Monaco Star Events, which is located in Monte Carlo and has relationships with events including Monaco F1 Grand Prix, Monaco Historic Grand Prix and Formula E Monaco. This acquisition follows Quint’s recent partnership with the NBA, announcing a multi-year deal that makes QuintEvents the official experiences provider of the NBA. Quint and […]
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The Premier Hockey Federation has announced a two-year broadcast agreement with ESPN that will see live coverage of the regular season, special events and the Isobel Cup playoffs on ESPN Plus. The agreement is on the heels of a one-year deal during the 2021–2022 season that included the championship final between the Boston Pride and […]
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TeamSnap and Goalsetter have announced a strategic partnership to help youth teams and sports programs through an increased participation in sports and focus on both physical and financial well-being. TeamSnap and Goalsetter will jointly use the revenue generated from family sign-ups toward TeamSnap Impact efforts, supporting community partners nationwide and making it possible for youth […]
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As the University of Texas prepares to move to the SEC in 2024, it will do so with a new sponsor. The Longhorns have teamed with American Airlines in a multiyear agreement that will include sponsorship and marketing benefits across all of the Longhorns’ athletics programs. American is now the official airline and airline rewards […]
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Major League Baseball, MGM Resorts International, and BetMGM have announced the expansion of an integrated partnership that, in 2018, designated MGM Resorts as MLB’s first official gaming sponsor. BetMGM will continue to be an Official Sports Betting Partner of MLB while MGM Rewards will be the title sponsor of this year’s All-Star celebrity softball game […]
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