Category: Sports Organizations

Sports Organizations — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Utah 2034 logo announcement
Leaders of Utah 2034 unveiled new artwork at Salt Lake International Airport celebrating the new host identity. Courtesy of Melissa Majchrzak.

Utah 2034 Unveiled as Olympic and Paralympic Games Identity

The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]

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LA28 Paralympics Schedule

LA28 Unveils Schedule for Paralympic Summer Games

LA28 has unveiled the first look at the 2028 Paralympic schedule, which will feature an unprecedented number of sports and medals, an announcement that comes at the official 1,000-day countdown until Los Angeles’ first Paralympic Games. The 2028 Paralympic schedule will take place over 15 days, and feature more than 15,000 para-athletes who will compete […]

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Screenshot 2025-11-19 at 8.36.30 AM

US Squash Sells Majority Stake in Club Locker

US Squash has sold a majority ownership stake in Club Locker — a proprietary sports management software platform that the national governing body created — to Artisan Ventures, a firm focused on scaling businesses with niche software, content and community offerings. The transaction is believed to be the first example of an NGB creating and […]

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Olympians Warmup Songs
Cordell Tinch competes in the first round of the men's 400 meter hurdles during the U.S. track and field championships in Eugene, Oregon in 2023. (AP Photo/Ashley Landis, File)

USA Track & Field Reports $44.5 Million in Revenue

USA Track & Field is having a moment. The national governing body has announced that it secured $44.5 million in audited revenue in 2024, the largest in the organization’s history and a nearly $8 million increase from 2023. The milestone continues a trend that has seen the NGB record 10 years of considerable growth and […]

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CWC PSG Bayern Munich Soccer
The FIFA logo is displayed on the pitch before the Club World Cup quarterfinal soccer match between PSG and Bayern Munich in Atlanta, Saturday, July 5, 2025. (AP Photo/Mike Stewart)

Atlanta Selects Agencies to Design FIFA Fan Festival

The Georgia World Congress Center Authority has selected Solomon Group and WINK to serve as executive producer of the FIFA Fan Festival Atlanta, which will be held at Centennial Olympic Park in June and July 2026 during the World Cup. The agencies were selected from a field of more than 60 applicants lead production and […]

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Impact Houston 25
Youth soccer programs are among the areas that Houston's World Cup legacy project will focus on in years to come. Image courtesy of Houston Host Committee

Houston Announces World Cup Legacy Plans

Houston is making plans to secure a legacy from hosting the 2026 FIFA World Cup, announcing the launch of Impact Houston 26. The initiative will be a joint effort between the FIFA World Cup 26 Houston Host Committee and the foundation of the Harris County–Houston Sports Authority.   Impact Houston 26 will operate under The Sports Authority Foundation, a 501(c)(3) […]

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Paris Olympics Surfing
John John Florence, of Team United States, rides a wave during round three of the surfing competition, on day three at the 2024 Olympic Summer Games in Teahupo'o, French Polynesia. (Ed Sloane/Pool Photo via AP)

U.S. Ski & Snowboard Abandons Bid to Become Surfing NGB

U.S. Ski & Snowboard has abandoned its pursuit to become the national governing body of surfing in the United States. The winter national governing body had announced in March that it would challenge USA Surfing’s bid to be re-certified by the U.S. Olympic & Paralympic Committee, filing a motion with the USOPC to be recognized […]

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Eric Butorac

USTA Names Eric Butorac U.S. Open Tournament Director

Eric Butorac has been named tournament director of the tennis’ U.S. Open, beginning in 2026. Burorac is the USTA’s senior director, player relations and business development, and a former Top-20 doubles pro and ATP Player Council president. He succeeds Stacey Allaster, who will continue serving as USTA chief executive, professional tennis, before she transitions to […]

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Trump FIFA WCup
FIFA President Gianni Infantino and Secretary of State Marco Rubio listen as President Donald Trump speaks during a meeting with the White House task force on the 2026 FIFA World Cup in the Oval Office of the White House, Monday, Nov. 17, 2025, in Washington. (AP Photo/Evan Vucci)

FIFA, U.S. Government Launch Expedited Visa Process for 2026 World Cup Travelers

Overseas fans hoping to attend matches at the 2026 FIFA World Cup in the United States will now be able to apply for an expedited visa application appointment to enter the country — a key sticking point in the organization of one of the world’s largest sports events. Ticket holders planning to travel to the […]

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Cincinnati Marathon
A new report show the 2025 edition of the Flying Pig Marathon in Cincinnati had an estimated economic impact of $45.9 million. (AP Photo/John Minchillo)

Flying Pig Marathon Generates $45.9 Economic Impact

The 2025 Flying Pig Marathon in Cincinnati, produced by Pig Works, generated an estimated $45.9 million in total economic impact for the region, according to a new report from the Center for Research and Data at the Cincinnati USA Regional Chamber. According to the study, the May 2–4, 2025, race weekend drew more than 51,000 […]

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